---
title: "Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech"
description: Customer experience is top of mind with today's brands but meeting the often lofty expecations is increasingly challenging.
---

[Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog](https://www.websitemagazine.com/marketing)

# [Stat Watch: Brands Want to Personalize User Experiences, but Struggle with Tech](https://www.websitemagazine.com/marketing/stat-watch-brands-want-to-personalize-user-experiences-but-struggle-with-tech)

 Written by [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) | Jan 16, 2023 6:00:00 AM

**Customer experience is top of mind with today's brands but meeting the often lofty expecations is increasingly challenging. **

 One of the more difficult aspects of doing so, according to a recently released survey from Bynder, is identifying the "right" technologies for a seamless experience. 

 According to data released within the study, 56% expressed intentions to personalize their marketing this year, and while 89% agreed that technology plays a key role in developing a personalized experience, 90% think that finding the right technologies to do so is a significant challenge. 

 Other challenges highlighted in the report include securing enough budget, bringing innovations to market before the competition and internal adoption. Just 8 percent of respondents said personalization presented no challenges. 

[View full post](https://www.websitemagazine.com/marketing/stat-watch-brands-want-to-personalize-user-experiences-but-struggle-with-tech)

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