---
title: The Case of Disappearing App Users
description: App installs can provide false hope to application developers. A new Applift study found that  23 percent of users abandon...
---

[Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog](https://www.websitemagazine.com/marketing)

# [The Case of Disappearing App Users](https://www.websitemagazine.com/marketing/the-case-of-disappearing-app-users)

 Written by [Amberly Dressler](https://www.websitemagazine.com/marketing/author/amberly-dressler) | Feb 17, 2017 6:00:00 AM

**App installs can provide false hope to application developers. Sure, app installs indicate there was an initial interest in what the application offers, but more telling numbers are usage and deletion rates.**

 These metrics as success indicators, however, don't paint a rosy picture. In fact, 23 percent of users abandon an app after the initial install (see below). With 36 apps installed on an average user's mobile device, it's no wonder we all download and delete so often. To combat this issue, [AppLift](https://www.applift.com/) provides the following advice:   
<https://www.websitemagazine.com/hubfs/Imported_Blog_Media/app-users-infographic-1-1-1.jpg>

[View full post](https://www.websitemagazine.com/marketing/the-case-of-disappearing-app-users)

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