Digital marketers' already very long list of responsibilities seems to grow by the day. As enterprises expend more and more resources to extend reach and improve the Web experience, perhaps it is time they consider whether all that effort is really making a positive impact for users and the business itself.
Often lost in the pursuit of a better search, social or email experience, however, is that the changes and modifications made in strategy or technique typically result in only incremental improvements (e.g., higher rankings, reach or open rates). A better course of action is almost always to concentrate on what can be controlled - and that means optimizing the Web experience for conversion.
In this month's Top 50, readers will find some of the most popular conversion optimization solutions available, from testing platforms to feedback software, to help their companies generate more conversions - from sales to sign-ups - and really begin optimizing the digital experience.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.