--- title: The Future of Hashtags in Action description: Social conversion platform Chirpify is releasing a feature/program it believes is the logical evolut... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-11-27-0688-AM-Apr-10-2023-01-36-31-1726-PM-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Future of Hashtags in Action ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 23 Sep, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/the-future-of-hashtags-in-action](mailto:?Body=https://www.websitemagazine.com/marketing/the-future-of-hashtags-in-action) - Link Copied! ![The Future of Hashtags in Action](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-11-27-0688-AM-Apr-10-2023-01-36-31-1726-PM-1-1.png) **Social conversion platform Chirpify is releasing a feature/program it believes is the logical evolution of hashtags. **   The company's new #actiontags provide social media marketers and advertisers with the ability to use hashtags as a means to drive cross-channel conversions. Users make a purchase, enter a contest, donate, subscribe to a newsletter or any type of activity simply by posting a hashtag on Twitter, Facebook or Instagram.   Chirpify is arguably the first network to offer such a direct capability and it is already proving attractive to brand advertisers - particuarly those who engage in offline channels including live events and TV shows. Brands including Forever 21, MasterCard and NPR's Live Wire are currently leveraging the platform.   "In 1995 using an actual URL in advertisements was commonplace. In 2010 that evolved to Twitter and Facebook brand pages. Today, hashtags are the new URL," said Chirpify CEO Chris Teso. "The opportunity is leveraging those hashtags in what we call 'real-world' settings with second screen devices. For example, a recent study1 claims about half of all smatphone and tablet owners use their device while they're watching TV. Chirpify's #actiontags connect the dots -- in this case between TV ads and mobile devices."   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:37:42.191Z", "datePublished" : "2013-09-23T05:00:00.000Z", "headline" : "The Future of Hashtags in Action ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-11-27-0688-AM-Apr-10-2023-01-36-31-1726-PM-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/the-future-of-hashtags-in-action", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "The Future of Hashtags in Action", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```