--- title: The Glorious World of Event Tracking description: The Web enables marketers to track everything — from the actual completion of a goal/conversi... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-10-34-8265-AM-Apr-10-2023-01-22-35-2130-PM-3-3.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # The Glorious World of Event Tracking ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) 07 Jan, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/the-glorious-world-of-event-tracking-september-2012](mailto:?Body=https://www.websitemagazine.com/marketing/the-glorious-world-of-event-tracking-september-2012) - Link Copied! ![The Glorious World of Event Tracking](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-10-34-8265-AM-Apr-10-2023-01-22-35-2130-PM-3-3.png) The Web enables marketers to track everything - from [tracking website traffic](https://www.websitemagazine.com/marketing/5-reasons-visitors-leave-your-website) to the actual completion of a goal/conversion (e.g. a product purchase) to activity occurring on somewhat less significant elements - those that while not critical to the user experience do reveal important insights into the performance of a Web property. These "Events" are of fundamental importance if you're serious about maximizing the time and resources you invest in your analytics solution. Welcome to the glorious world of event tracking. In the quest to provide the optimal user experience, Events enable those responsible for a digital presence to understand what's working on a website when moving visitors from one page to another and further towards the completion of a goal. Not everything is as cut and dry as an actual conversion (e.g. sale or sign-up) however. Sometimes it is necessary to understand how specific elements influence the interaction occurrences of users and the resulting conversion. Event tracking provides such an opportunity. Since millions of websites currently use Google Analytics, let's focus on that platform specifically. Event tracking is essentially just a way to record user interactions with website elements (e.g. file downloads), but thanks to its flexibility it can be applied in numerous ways. Since important events aren't always clear, it is important first to determine the elements that you want to track and define them clearly and consistently. doing so will ensure automation production of reports provides necessary insights in a way that can be easily consumed. once these issues have been addressed, you'll able actually start setting up event tracking - which for those who find they're around website code rather simple. For our purposes here, let's assume we're trying to track the number of downloads of a free white paper that does not require registration. There are some important components that must be included in the analytics code (examples below) for the event tracking to function correctly and report properly: **Category:** This element (required) defines the type of object to track. In our example, we'd name that component something like "WHITEPAPERS". The category you define is what will appear in the reporting interface. **Action:** Also a required element, actions are paired with the category and typically used to define the type of interaction. In our example, we'll use "FREE DOWNLOAD". Additional components can also be included in the tracking code but are not necessary. To provide another layer of useful information consider the use of optional components such as "Label" which can be used to provide detail about each triggered event (perhaps the download link is used in more than one location). It is also possible to include components such as "Value" (in integer form) if you want to understand the numerical value of triggered events, as well as "non-interaction", another optional element, which when set to "true" indicates that the event hit will not be used in bounce-rate calculation. Let's review what the code will look like for our free whitepaper download using both a text link as well as an image. For the sake of simplicity, the code below only includes the required category and action components, along with a label. **TEXT LINK:** < a href="#" onClick="\_gaq.push(\['\_trackEvent', 'Whitepapers', 'Free Download', 'Text Link'\]);">Download< /a > **IMAGE LINK:** < a href="#" onClick="\_gaq.push(\['\_trackEvent', 'Whitepapers', 'Free Download', 'Blue Button'\]);">< /a > Event tracking is a powerful way to understand which elements are working and which are not. By streamlining the user experience, removing the elements that may end up getting ignored by users, you'll be on your way to more meaningful interaction in no time thanks to the glorious world of event tracking. ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/marketing/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/marketing/author/peter-devereaux" }, "dateModified" : "2023-05-01T21:21:47.705Z", "datePublished" : "2013-01-07T06:00:00.000Z", "headline" : "The Glorious World of Event Tracking", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-10-34-8265-AM-Apr-10-2023-01-22-35-2130-PM-3-3.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/the-glorious-world-of-event-tracking-september-2012", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "The Glorious World of Event Tracking", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```