Marketing Insights and News | Website Magazine: Digital Marketing Tips and Blog

Top 50: Performance Marketing Platforms & Networks

Written by Peter Devereaux | Apr 1, 2014 5:00:00 AM

The affiliate marketing landscape is in a state of near perpetual change.

The methods used to attract website visitors from social media and organic search placements, track them accurately through the buying cycle on both desktop and mobile devices, and receive the appropriate compensation for doing so, is far different and much more complicated for today's affiliate marketer than in years past (as well as the retailers that support the entire ecosystem).

In addition, affiliate networks seem to enter and exit the online business vertical as quickly as in any other. As a result of the marketing practice being such an integral channel in the digital mix however, the platform selection process has become one of immense importance for merchants and affiliates. Will your brand's network of choice ultimately be acquired by a competitor, shift its focus to another vertical or simply go out of business? Choose wrong and your brand will miss a significant opportunity to drive awareness and, ultimately, additional conversions.

So what should you know? The list of features and supported functionality required to capitalize on the practice of affiliate/performance marketing successfully is long; so long in fact that marketers and advertisers looking to expand their sales through the practice often choose platforms that are the most cost efficient, rather than the most feature rich, robust and ultimately effective. There is, of course, a better way to select a network that will be used to power your enterprise's performance marketing campaigns - experience.

The performance marketing platforms readers will find in this month's list of 50 top platforms in the space are those that have established themselves as essential solutions in the virtual world of performance marketing over the course of digital history. There are big names to know including Conversant (formerly Commission Junction) and LinkShare (part of Rakuten), as well as digital stalwarts including ClickBank and Tribal Fusion. There are also lesser-known platforms, which are quickly making a name for themselves thanks to innovative approaches, including Skimlinks and Fluent. Each of these platforms is unique, offering opportunities found nowhere else.

Let this month's list featuring 50 of the top performance marketing platforms serve as an introduction to the upcoming May 2014 feature article, when Website Magazine editors will delve into the competitive landscape of affiliate/performance marketing.

 1. Conversant.com

 2. LinkShare.com

 3. ShareaSale.com

 4. Avantlink.com

 5. EbayPartnerNetwork.com

 6. Clickbank.com

 7. Advertising.com

 8. Chitika.com

 9. TribalFusion.com

10. VibrantMedia.com

11. AffiliateWindow.com

12. AdKnowledge.com

13. CoProsper.com

14. Burstmedia.com

15. 7Search.com

16. FlexOffers.com

17. Click2Sell.eu

18. TradeDoubler.com

19. Affiliatebot.com

20. Clickbooth.com

21. MundoMedia.com

22. Bidvertiser.com

23. MotiveInteractive.com

24. Fluentco.com

25. Skimlinks.com

26. XRevMedia.com

27. ClixGalore.com

28. Kontera.com

29. CPALead.com

30. Adversal.com

31. PantheraNetwork.com

32. Zanox.com

33. Webgains.com

34. AdWorkMedia.com

35. AffiliateFuture.com

36. Neverblue.com

37. MaxBounty.com

38. ShareResults.com

39. Peerfly.com

40. PaidonResults.com

41. MediaWhiz.com

42. Convert2Media.com

43. AffiliateNetwork.com

44. AdvertGoal.com

45. AdscendMedia.com

46. ExoClick.com

47. Monetise.co.uk

48. Adsimilis.com

49. CPATrend.com

50. RevenueWire.com