--- title: Attention, Not Impressions - VideoEgg AttentionRank description: Rich media ad network VideoEgg announced a new approach to ad delivery with AttentionRank, which ide... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-09-27-45-7019-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Attention, Not Impressions - VideoEgg AttentionRank ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 07 May, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/marketing/video-egg-attention-rank-](mailto:?Body=https://www.websitemagazine.com/marketing/video-egg-attention-rank-) - Link Copied! ![Attention, Not Impressions - VideoEgg AttentionRank](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-09-27-45-7019-PM.png) **Rich media ad network [VideoEgg](https://videoegg.com) announced a new approach to ad delivery with [AttentionRank](https://videoegg.com/attentionrank), which identifies when and where users are most receptive to a brand's message.** VideoEgg is essentially evaluating media not on an impression basis but on its ability to capture attention. Analyzing engagement with an ad (users voluntarily opt into the AdFrames advertising), the time spent with the brand message, and secondary user actions such as click-through rates, AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention and how to effectively price those ads as a result of that increased engagement. The company is touting substantial increases in time spent with ad content across three major brand categories; 18% increase in time spent for a packaged foods advertiser, 13.2% increase in time spent for an automative advertiser and a 12.3% increase in time sepnt for an apparel advertiser. ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [31 Back-to-School Keyword Targets ![31 Back-to-School Keyword Targets](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/schoolbus-1-1-1-1.jpg)](https://www.websitemagazine.com/marketing/31-back-to-school-keyword-targets) ### [GoDaddy Goes .XXX ![GoDaddy Goes .XXX](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-15-39-1451-AM-Apr-10-2023-01-36-09-0977-PM-3-1.png)](https://www.websitemagazine.com/marketing/godaddy-goes-xxx) ### [23 Cool Tech Facts ![23 Cool Tech Facts](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/fact_100x100-2-1-1-1.png)](https://www.websitemagazine.com/marketing/23-cool-tech-facts) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/marketing/author/pete-prestipino" }, "dateModified" : "2023-05-01T21:29:54.950Z", "datePublished" : "2009-05-07T05:00:00.000Z", "headline" : "Attention, Not Impressions - VideoEgg AttentionRank", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/video-image-yellow-play-2-May-01-2023-09-27-45-7019-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/marketing/video-egg-attention-rank-", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Attention, Not Impressions - VideoEgg AttentionRank", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```