A new Fasthosts Internet Ltd survey released earlier this month found that many firms do not have arrangements in place to retain basic control or in some cases even legal ownership of their website and domains because of over-reliance on the IT or web consultants who look after their website.
Ever broadening consumer expectations for the web has led more firms than ever (43%) to opt for using the services of skilled web professionals to help create and maintain their website. 92% of these companies rate their external web consultants positively, with 38% reporting a 'good' return on investment. However, the Fasthosts 'SME & the Web' study found that many UK companies may be risking revenue and reputation as a result of weaknesses in their workflows with such third parties.
Additional insights from the study include:
- During the past 2 years, 1 in 4 firms paying for an external web professional have had their website off-line as a result of a problem related to the other party.
- 1 in 5 businesses incurred delays to projects caused by their external partner, and 17% reported losses of both staff time and sales revenue over ¬¨¬®¬¨¬£1000 as a result. For 14% of respondents, an external advisor or agency had gone out of business.
- In the event of an issue with their external partner, 56% of firms have no way of making any changes or additions to their website themselves and 80% have no facility for switching their website on/off independently. For these businesses, the link to their external web professional is a single point of failure in their online presence.
- Whilst UK firms invest millions in professional web design each year, 70% of those using a web designer do not retain a back-up copy of their website themselves.
"For many firms, using external web professionals is a very sensible and rewarding option. However, as external parties can come and go, it is vital that businesses protect themselves from the potential disruption, losses and reputation damage that an off-line or out-of-date website can cause," said Steve Holford, Marketing Director, Fasthosts Internet Ltd.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.