---
title: Yahoo's Mobile Evolution
description: Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, m...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yahoo-logo-icon-Jan-23-2023-12-19-07-8319-AM-1-1-1.png
---

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# Yahoo's Mobile Evolution

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino) 20 Feb, 2015

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**Yahoo is rolling out a new suite of services designed for mobile developers to analyze, advertise, monetize and enhance their apps.**

 In addition to a new "exploration" interface for its Flurry Analytics product (which Yahoo acquired in 2014), mobile developers also have some rather interesting features for acquiring new users, improving engagement, and driving some revenue.

 Mobile developers will now be able to monetize their apps with native, video and display ads thanks to capabilities provided by other Yahoo platforms and products including Yahoo Gemini, BrightRoll and Flurry. Yahoo also made it possible for mobile developers to integrate Yahoo Search into their apps.

 Yahoo believes its Mobile Developer Suite is an important step in the company's evolution toward being "mobile-first" and many industry watchers agree that the Mobile Developer Suite does demonstrate the company's commitment to growing through an even greater focus on mobile, social, native and video.

---

---

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/marketing/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
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