---
title: Mobile Marketing News, Trends, Tips & Insights | Website Magazine | Allison Howen
description: "I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver"
---
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# Allison Howen
I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver
[mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com)
by
[Mobile Wallet Users Love Coupons](https://www.websitemagazine.com/mobile/mobile-wallet-users-love-coupons)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-wallet-users-love-coupons)
[Mobile marketing solutions provider Vibes is shedding light on consumer perceptions and opinions about mobile ...](https://www.websitemagazine.com/mobile/mobile-wallet-users-love-coupons)
[6 Mobile App Inspirations for Developers](https://www.websitemagazine.com/mobile/6-mobile-app-inspirations-for-developers)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/6-mobile-app-inspirations-for-developers)
[Consumers can't get enough of mobile apps, with Flurry Analytics revealing that overall app usage grew by 76 ...](https://www.websitemagazine.com/mobile/6-mobile-app-inspirations-for-developers)
[Mobile Adoption in 2014](https://www.websitemagazine.com/mobile/mobile-adoption)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-adoption)
[Predictably, 2014 was another big year for mobile. Because of this, Nielsen decided to take a look back at ...](https://www.websitemagazine.com/mobile/mobile-adoption)
[A Very Apple Christmas](https://www.websitemagazine.com/mobile/a-very-apple-christmas)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/a-very-apple-christmas)
[New data from popular mobile analytics platform Flurry reveals that Apple devices were very popular Christmas ...](https://www.websitemagazine.com/mobile/a-very-apple-christmas)
[Men More Likely to Make Mobile Purchases](https://www.websitemagazine.com/mobile/men-more-likely-to-make-mobile-purchases)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/men-more-likely-to-make-mobile-purchases)
[A new study suggests that men are more likely to make purchases on mobile devices than women. Surprised? The ...](https://www.websitemagazine.com/mobile/men-more-likely-to-make-mobile-purchases)
[Respond to Reviews from the Google My Business App](https://www.websitemagazine.com/mobile/respond-to-reviews-from-the-google-my-business-app)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/respond-to-reviews-from-the-google-my-business-app)
[Business owners are increasingly leveraging their mobile phones to help them complete daily tasks. Because of ...](https://www.websitemagazine.com/mobile/respond-to-reviews-from-the-google-my-business-app)
[3 Merchants Winning with Mobile](https://www.websitemagazine.com/mobile/3-merchants-winning-with-mobile)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/3-merchants-winning-with-mobile)
[In just four years, the mobile commerce industry grew at a dramatic rate - from a $2.2 billion industry in ...](https://www.websitemagazine.com/mobile/3-merchants-winning-with-mobile)
[Appy Pie Serves Up Restaurant API](https://www.websitemagazine.com/mobile/appy-pie-serves-up-restaurant-api)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/appy-pie-serves-up-restaurant-api)
[DIY mobile app builder Appy Pie has served up a new API specifically for the restaurant industry. The ...](https://www.websitemagazine.com/mobile/appy-pie-serves-up-restaurant-api)
[Test Push Notifications with New Artisan Update](https://www.websitemagazine.com/mobile/test-push-notifications-with-new-artisan-update)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/test-push-notifications-with-new-artisan-update)
[Artisan mobile is kicking off the summer with a major software update to the company's Mobile Experience ...](https://www.websitemagazine.com/mobile/test-push-notifications-with-new-artisan-update)
[The DIY Craze: Mobile App Edition](https://www.websitemagazine.com/mobile/the-diy-craze-mobile-app-edition)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/the-diy-craze-mobile-app-edition)
[Mobile users have an insatiable appetite for apps. In fact, a recent Flurry study found that 86 percent of ...](https://www.websitemagazine.com/mobile/the-diy-craze-mobile-app-edition)
[Mobile Users (Really) Love Apps](https://www.websitemagazine.com/mobile/mobile-users-love-apps)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-users-love-apps)
[When it comes to mobile devices, consumers prefer interacting with mobile apps over the mobile Web according ...](https://www.websitemagazine.com/mobile/mobile-users-love-apps)
[Download Day is December 25](https://www.websitemagazine.com/mobile/download-day-is-december-25th)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/download-day-is-december-25th)
[A new survey shows that Christmas Day is huge when it comes to app downloads - with 30 percent of ...](https://www.websitemagazine.com/mobile/download-day-is-december-25th)
[MobileCause Eliminates Transaction Fees](https://www.websitemagazine.com/mobile/mobilecause-eliminates-transaction-fees)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobilecause-eliminates-transaction-fees)
[Nonprofits can earn even more for the causes they support, because fundraising and mobile marketing platform ...](https://www.websitemagazine.com/mobile/mobilecause-eliminates-transaction-fees)
[Mobile Site Showdown (INFOGRAPHIC)](https://www.websitemagazine.com/mobile/mobile-site-showdown-infographic)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-site-showdown-infographic)
[How does your mobile site's performance stack up next to some of the most popular sites on the Web? Thanks to ...](https://www.websitemagazine.com/mobile/mobile-site-showdown-infographic)
[Sparq Mobile App Engagement](https://www.websitemagazine.com/mobile/sparq-mobile-app-engagement)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/sparq-mobile-app-engagement)
[After spending a lot of time and resources developing a mobile app, many businesses struggle to get consumers ...](https://www.websitemagazine.com/mobile/sparq-mobile-app-engagement)
[DudaMobile Delivers API to Developers](https://www.websitemagazine.com/mobile/dudamobile-delivers-api-to-developers)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/dudamobile-delivers-api-to-developers)
[DIY mobile website builder DudaMobile has unveiled the DudaAPI, which provides a toolset for Duda Partners ...](https://www.websitemagazine.com/mobile/dudamobile-delivers-api-to-developers)
[Mobile SMB Strategies: US vs UK (INFOGRAPHIC)](https://www.websitemagazine.com/mobile/mobile-smb-strategies-us-vs-uk-infographic)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-smb-strategies-us-vs-uk-infographic)
[SMBs in the US are ahead of their UK counterparts when it comes to the adoption of mobile devices for ...](https://www.websitemagazine.com/mobile/mobile-smb-strategies-us-vs-uk-infographic)
[Proof That A Mobilized Strategy Pays Off](https://www.websitemagazine.com/mobile/proof-that-a-mobilized-strategy-pays-off)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/proof-that-a-mobilized-strategy-pays-off)
[If you want proof that a good mobile strategy can really pay off, look no further than hotel reservation ...](https://www.websitemagazine.com/mobile/proof-that-a-mobilized-strategy-pays-off)
[Consumers Spend 6 Hours Per Day on Mobile](https://www.websitemagazine.com/mobile/consumers-spend-6-hours-per-day-on-mobile)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/consumers-spend-6-hours-per-day-on-mobile)
[A new study from mobile solutions provider Netbiscuits is shedding light on consumer's expectations of the ...](https://www.websitemagazine.com/mobile/consumers-spend-6-hours-per-day-on-mobile)
[10 iOS Apps for Internet Professionals](https://www.websitemagazine.com/mobile/10-ios-apps-for-internet-professionals)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/10-ios-apps-for-internet-professionals)
[Mobile has changed everything - from the way we advertise and format emails to the way we design our websites ...](https://www.websitemagazine.com/mobile/10-ios-apps-for-internet-professionals)
[Constant Contact Makes Events More Mobile](https://www.websitemagazine.com/mobile/constant-contact-makes-events-more-mobile)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/constant-contact-makes-events-more-mobile)
[New upgrades to Constant Contact's EventSpot platform are making it easier for businesses to manage their ...](https://www.websitemagazine.com/mobile/constant-contact-makes-events-more-mobile)
[Get Pushy with Mobile Notifications](https://www.websitemagazine.com/mobile/get-pushy-with-mobile-notifications)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/get-pushy-with-mobile-notifications)
[ExactTarget is stepping its game up when it comes to mobile marketing. This is because the digital marketing ...](https://www.websitemagazine.com/mobile/get-pushy-with-mobile-notifications)
[Test Mobile Sites on Multiple Devices in Real Time](https://www.websitemagazine.com/mobile/test-mobile-sites-on-multiple-devices-in-real-time)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/test-mobile-sites-on-multiple-devices-in-real-time)
[A new tool from testing and measurement solutions provider Keynote enables developers to remotely test and ...](https://www.websitemagazine.com/mobile/test-mobile-sites-on-multiple-devices-in-real-time)
[The Mobile Impact; Stats, States, & Data](https://www.websitemagazine.com/mobile/the-mobile-impact)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/the-mobile-impact)
[Mobile traffic is valuable traffic. In fact, a recent Monetate study reveals that nearly one out of every ...](https://www.websitemagazine.com/mobile/the-mobile-impact)
[Zap Up a Mobile Site with DIY Service](https://www.websitemagazine.com/mobile/zap-up-a-mobile-site-with-diy-service)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/zap-up-a-mobile-site-with-diy-service)
[Mobile has remained top of mind throughout 2012, yet many website owners still haven't created a ...](https://www.websitemagazine.com/mobile/zap-up-a-mobile-site-with-diy-service)
[OpenTable Serves Up Free Mobile Sites](https://www.websitemagazine.com/mobile/opentable-serves-up-free-mobile-sites)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/opentable-serves-up-free-mobile-sites)
[A recent comScore study revealed that mobile phones and tablets now account for 1 in 8 U.S. Internet page ...](https://www.websitemagazine.com/mobile/opentable-serves-up-free-mobile-sites)
[Mobile-Optimized Sign-Up Forms Come to Constant Contact](https://www.websitemagazine.com/mobile/mobile-optimized-signup-forms-come-to-constant-contact)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-optimized-signup-forms-come-to-constant-contact)
[Creating mobile-optimized sign-up forms just got a whole lot easier. A new integration from Torsion Mobile ...](https://www.websitemagazine.com/mobile/mobile-optimized-signup-forms-come-to-constant-contact)
[Mobile App Watch - September 2012](https://www.websitemagazine.com/mobile/mobile-app-watch-september-2012)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-app-watch-september-2012)
[Most of today's mobile phone users are using the devices for much more than just making phone calls and ...](https://www.websitemagazine.com/mobile/mobile-app-watch-september-2012)
[SMBs Not Ready for Mobile](https://www.websitemagazine.com/mobile/study-shows-smb-not-ready-for-mobile)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/study-shows-smb-not-ready-for-mobile)
[A new study reveals that most small business websites are not mobile friendly, which is big problem ...](https://www.websitemagazine.com/mobile/study-shows-smb-not-ready-for-mobile)
[Five Tips for Magnificent Merchant Mobile Apps](https://www.websitemagazine.com/mobile/five-tips-for-magnificent-merchant-mobile-apps)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/five-tips-for-magnificent-merchant-mobile-apps)
[Mobile commerce is forecasted to reach $31 billion in the U.S. by 2016, which means that merchants have ...](https://www.websitemagazine.com/mobile/five-tips-for-magnificent-merchant-mobile-apps)
[Create a Mobile Site with Yodle](https://www.websitemagazine.com/mobile/create-a-mobile-site-with-yodle)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/create-a-mobile-site-with-yodle)
[Many studies suggest that mobile is the channel of the future, which is why it is important for businesses to ...](https://www.websitemagazine.com/mobile/create-a-mobile-site-with-yodle)
[Achieve Mobile Success with Yottaa](https://www.websitemagazine.com/mobile/achieve-mobile-success-with-yottaa)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/achieve-mobile-success-with-yottaa)
[The mobile Internet user population is scheduled to overtake the general Internet population by 2014, which ...](https://www.websitemagazine.com/mobile/achieve-mobile-success-with-yottaa)
[TheFind's Catalogue Hits a Milestone](https://www.websitemagazine.com/mobile/thefinds-catalogue-hits-a-milestone)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/thefinds-catalogue-hits-a-milestone)
[Catalogue, arguably the most popular catalog-shopping app, has hit a milestone - by surpassing 150,000 ...](https://www.websitemagazine.com/mobile/thefinds-catalogue-hits-a-milestone)
[Mobile Business Card Builder from Sitomic](https://www.websitemagazine.com/mobile/mobile-business-card-builder-from-sitomic)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-business-card-builder-from-sitomic)
[Mobile site publishing platform Sitomic.com has launched a free Mobile Business Card Builder, which allows ...](https://www.websitemagazine.com/mobile/mobile-business-card-builder-from-sitomic)
[Constant Contact Makes a Mobile Move](https://www.websitemagazine.com/mobile/constant-contact-makes-a-mobile-move)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/constant-contact-makes-a-mobile-move)
[Email marketing provider Constant Contact is dipping into the mobile arena with its newest acquisition of ...](https://www.websitemagazine.com/mobile/constant-contact-makes-a-mobile-move)
[Tablets Wanted by Small Businesses](https://www.websitemagazine.com/mobile/tablets-wanted-by-small-businesses)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/tablets-wanted-by-small-businesses)
[Does your business plan include purchasing a tablet in 2012? If so, it's not the only one. According to a ...](https://www.websitemagazine.com/mobile/tablets-wanted-by-small-businesses)
[Mobile Shopping Patterns of the Holiday Season](https://www.websitemagazine.com/mobile/mobile-shopping-patterns-of-the-holiday-season)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-shopping-patterns-of-the-holiday-season)
[Hopefully your site is already optimized for mobile, because it has proven to be a popular avenue for ...](https://www.websitemagazine.com/mobile/mobile-shopping-patterns-of-the-holiday-season)
[Mobile Monday: Android Vs. iOS](https://www.websitemagazine.com/mobile/mobile-monday-android-vs-ios)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-monday-android-vs-ios)
[Cyber Monday is just around the corner, yet some are referring to it as "Mobile Monday," since many online ...](https://www.websitemagazine.com/mobile/mobile-monday-android-vs-ios)
[Mobile Phone Security Risks](https://www.websitemagazine.com/mobile/mobile-phone-security)
[by Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen)
[](https://www.websitemagazine.com/mobile/mobile-phone-security)
[A study from Juniper Research, a provider of research and analytics, shows that the heightened security risk ...](https://www.websitemagazine.com/mobile/mobile-phone-security)
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