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Lynne Bolen is the vice president of marketing strategy and insights for Yes Lifecycle Marketing. Lynne brings over 20 years of experience in database / online marketing, marketing analytics and consulting to her role at YLM.
Reaching the Mobile Audience throughout the Customer Journey
by Lynne Bolen
Today's consumers are hyper-nomadic, which is good news for retailers prepared to show up where they wander. ...
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