--- title: Mobile Marketing News, Trends, Tips & Insights | Website Magazine | Lynne Bolen description: Lynne Bolen is the vice president of marketing strategy and insights for Yes Lifecycle Marketing. Lynne brings over 20 years of experience in database / online marketing, marketing analytics and consulting to her role at YLM. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Lynne Bolen Lynne Bolen is the vice president of marketing strategy and insights for Yes Lifecycle Marketing. Lynne brings over 20 years of experience in database / online marketing, marketing analytics and consulting to her role at YLM. by [Reaching the Mobile Audience throughout the Customer Journey](https://www.websitemagazine.com/mobile/reaching-the-mobile-audience-throughout-the-customer-journey) [by Lynne Bolen](https://www.websitemagazine.com/mobile/author/lynne-bolen) [![Reaching the Mobile Audience throughout the Customer Journey](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-12-14-4963-AM-Apr-10-2023-01-42-13-7058-PM-1.png)](https://www.websitemagazine.com/mobile/reaching-the-mobile-audience-throughout-the-customer-journey) [Today's consumers are hyper-nomadic, which is good news for retailers prepared to show up where they wander. ...](https://www.websitemagazine.com/mobile/reaching-the-mobile-audience-throughout-the-customer-journey) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)