---
title: Mobile Shopping Patterns of the Holiday Season
description: Hopefully your site is already optimized for mobile, because it has proven to be a popular avenue fo...
---

[Mobile Marketing News, Trends, Tips & Insights | Website Magazine](https://www.websitemagazine.com/mobile)

# [Mobile Shopping Patterns of the Holiday Season](https://www.websitemagazine.com/mobile/mobile-shopping-patterns-of-the-holiday-season)

 Written by [Allison Howen](https://www.websitemagazine.com/mobile/author/allison-howen) | Dec 2, 2011 6:00:00 AM

**Hopefully your site is already optimized for mobile, because it has proven to be a popular avenue for consumer shopping - especially during this holiday season.**

According to a study from Internet platform and services company [Limelight Networks](https://www.limelight.com/), 20 to 25 percent more consumers will research and/or purchase holiday gifts on their Internet-connected mobile devices this year compared to last year.

 

*"As ownership of smartphones and tablets continues to rise, more consumers are shopping on these devices, making it imperative for retailers to seriously consider their [m-commerce](https://www.websitemagazine.com/definition/m-commerce) strategies,"* says David Hatfield, Senior Vice President, Sales and Marketing, Limelight Networks. * "Retailers who optimize their mobile shopping experiences will have the opportunity to increase sales conversions this holiday season and boost brand loyalty for future shopping."*

 

Further results of the study reveal:

 

**Smartphones**

- Eighty-nine percent of consumers intend to research and/or purchase holiday gifts on their smartphone this year, compared to 71 percent last year
- Thirty-five percent of consumers intend to research and/or purchase 20 to 100 percent of their holiday gifts on their smartphone
- Eleven percent of consumers report that they are not planning to use their smartphone to research and/or purchase holiday gifts this year - a decrease of 62 percent compared to last year

**Tablets**

- Eighty-nine percent of consumers intend to research and/or purchase holiday gifts on their tablet this year, compared to 74 percent last year 
- Forty-nine percent of consumers intend to research and/or purchase holiday gifts on their tablet for between 20 to 100 percent of their holiday gifts
- Eleven percent of consumers report that they are not planning to use their tablet to shop for holiday gifts this year - a decrease of 58 percent compared to last year

[View full post](https://www.websitemagazine.com/mobile/mobile-shopping-patterns-of-the-holiday-season)

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