--- title: Mobile's Impact on Business Purchases [Infographic] description: As online shoppers become increasingly demanding of how they expect an ecommerce site to look and f... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-26-53-6158-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Mobile's Impact on Business Purchases \[Infographic\] ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [by Amberly Dressler](https://www.websitemagazine.com/mobile/author/amberly-dressler) 24 Aug, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/mobile/mobiles-impact-on-business-purchases-infographic](mailto:?Body=https://www.websitemagazine.com/mobile/mobiles-impact-on-business-purchases-infographic) - Link Copied! ![Mobile's Impact on Business Purchases \[Infographic\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-26-53-6158-PM.png) **As online shoppers become increasingly demanding of how they expect an ecommerce site to look and function, those expectations are carrying over into their business-buying lives as well.**   This is one of the reasons Magento recently launched its [B2B program](https://www.websitemagazine.com/blog/Magento-Gives-Biz-Shoppers-a-Consumer-Experience), which is designed to help business-to-business (B2B) companies "consumerize" their sites. One of the core features of the program is responsive design, and for good reason.   The B2B mobile market is rapidly growing. [Usablenet](https://usablenet.com/), which works with brands to launch their mobile Web and multichannel presence, recently spotlighted B2B buyers' evolving preferences for mobile ecommerce, the growth of the market in general and more. A few highlights of the research are:   - 94 percent of B2B buyers report conducting some degree of research online before making a business purchase   - 97 percent of B2B companies plan to increase or maintain the amount they spend on mobile marketing in 2015   - 55 percent of B2B buyers aged 18-25 (millennials) use mobile phones to research purchases, as do 36 percent of respondents aged over 45   For more insights, check out the infographic below (to zoom in, click on the image):   [![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/b2bmobile-usablenet_resized-2-1-1-1.png?width=600&height=2134&name=b2bmobile-usablenet_resized-2-1-1-1.png)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/b2bmobile-usablenet_large-1-1-1.png)   --- --- ![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg) [Amberly Dressler](https://www.websitemagazine.com/mobile/author/amberly-dressler) Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Amberly Dressler", "url" : "https://www.websitemagazine.com/mobile/author/amberly-dressler" }, "dateModified" : "2023-05-01T21:28:39.540Z", "datePublished" : "2015-08-24T05:00:00.000Z", "headline" : "Mobile's Impact on Business Purchases [Infographic]", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/local-pin-phone-image-Jan-23-2023-12-19-47-6461-AM-2-2-May-01-2023-09-26-53-6158-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/mobile/mobiles-impact-on-business-purchases-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Amberly Dressler" } ], "headline" : "Mobile's Impact on Business Purchases [Infographic]", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```