Proof That A Mobilized Strategy Pays Off

Allison Howen
by Allison Howen 08 Aug, 2013

If you want proof that a good mobile strategy can really pay off, look no further than hotel reservation service, which operates in 17 languages across 190 countries, has obtained strong year-over-year growth on its mobile site since implementing the Netbiscuits Cloud Platform. In fact, the hotel bookings site saw an increase of 25 percent in sales conversions, as well as 71 percent growth in mobile bookings.

Having a mobile strategy is more important than ever, but this is especially true for businesses within the hospitality sector. According to, half of the hotel bookings made on its platform through mobile devices are for the same day. This means that the company must be prepared for customers who need to book last minute by having a site that is quick to render, optimized across devices, contains clear links and locator maps - otherwise it risks losing a large customer segment. first jumped into mobile in 2011, and decided to leverage the Netbiscuits platform. The reservation site faced a variety of common challenges, like creating a site that not only works on a variety of mobile browsers, but also numerous devices. That said, the Netbiscuits development framework and device library helped to ease these concerns. This is because Netbiscuits' integrated mobile solution and database of device profiles delivers an adaptive Web experience. In fact, following the success of the Netbiscuits Platform implementation, was announced the winner of the Mobile Tech Award 2012 for the best hybrid app. 

"We looked at different providers prior to going with Netbiscuits, but ultimately they provided the best solution for us," said Thomas Wawrzacz, product manager mobile at "The technical expertise offered by Netbiscuits allowed us to implement a mobile strategy quickly and comprehensively. This, along with the around-the-clock support offered gives me confidence that we can continue to deliver a mobile strategy no matter what devices are launching in the future that is in line with wider company objectives."