A report from Juniper Research has found that growing consumer adoption of mobile Internet services and heightened brand engagement with mobile services will be reflected in a sharp increase in expenditure on mobile Internet advertising. How much of an increase? According to the report, ad spend on the mobile Internet will reach $500 million globally in 2009 and rise to nearly $2 billion per year by 2014.
The catalyst for all this future spending is of course the technology which will enable companies to spend that $2 billion, but how accessible are specific programs for marketers. Case in point, mobileStorm, yesterday announced its new "Go" and "Pro" product packages for online marketers needing email and SMS marketing solutions.
mobileStorm Go allows for the quick setup and delivery of mobile and email campaigns and features personalized support for every client (with a real, U.S.-based representative), 24/7 Web-based access to the mobileStorm Go platform with email and SMS marketing channels, and a reporting system with full export capabilities. mobileStorm Go also offers APIs, an Event Manager and on-demand campaign management services.
mobileStorm Pro takes marketers to another level entirely by adding dedicated account management personnel to manage the system and campaigns, including marketing channels like RSS, Voice, Fax and Video, Database Management, extended reporting, and full integration services with APIs.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.