Publisher Payment Satisfaction Survey
Loyalty from publishers, site owners, affiliates, and the range of advertising network partners is at risk. These partners are a discerning group. To maximize every pixel of digital real estate and ensure revenue for their content, publishers often hedge their bets, joining several networks to identify those that perform best. Network satisfaction is critical to sustaining loyalty. Not only do publishers expect compelling revenue for their audience building efforts, they also need to trust that they will be paid.
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