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Lead Attribution: The Ultimate Guide for Direct Response Marketers

2017 is the year of attribution. Per recent IAB report, 57% of marketers will devote most of their resources to cross-channel measurement and attribution, while 45% find it challenging to prove ROI of their data-driven campaigns. This eBook introduces modern direct response marketers to the lead attribution best practices and technologies that solve the biggest challenge in evaluating the true campaign ROI in the mobile-first world – offline phone lead attribution, phone calls and text message leads.
Sponsored by Telmetrics


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