--- title: Google's PLAs Get a Boost description: Maximize the potential of Google's Product Listing Ads (PLAs) and boost your e-commerce success. Find tips and strategies on Website Magazine. image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Google's PLAs Get a Boost ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) 06 Nov, 2012 - - - [mailto:?Body=https://www.websitemagazine.com/advertising/googles-plas-get-a-boost](mailto:?Body=https://www.websitemagazine.com/advertising/googles-plas-get-a-boost) - Link Copied! ![Google's PLAs Get a Boost](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png) **Google's Product Listing Ads (PLAs) are proving to be a valuable advertisement option for merchants; however, launching a PLA campaign through Kenshoo may prove to be even more valuable.**   This is because the digital marketing solutions provider analyzed more than 270 million global impressions and clicks that were aggregated from merchants managing their Google PLAs through the [Kenshoo](https://skai.io/) platform, and found that most retailers increased sales revenue by 607 percent during the first month following the release of Kenshoo's new [PLA support](https://www.kenshoo.com/PLA). This success also led to an increase of spending on these advertisements by 348 percent.   In fact, although Kenshoo's data found that Google PLAs typically outperform text search ads in many ways - including providing merchants with a 73 percent higher click-through rate, a 35 percent higher conversion rate, a 36 percent lower average cost-per-click rate and a 46 percent higher return on ad spend rate. The data also revealed that merchants who leverage Kenshoo's PLA bid policies tend to boost their results even further - with an additional 4 percent increase on click-through rates, an additional 34 percent increase in conversion rates, an additional 31 percent decrease in average cost-per-click rates and an additional 89 percent increase in return on ad spend.   *"Retailers using Kenshoo to manage PLAs saw impressive results leading to large increases in spend, and we expect these trends to continue in 2013 and beyond as marketers get more savvy using tools like Kenshoo to drive tangible results,"* said Will Martin-Gill, General Manager of Kenshoo Enterprise and Kenshoo Local. *"Marketers should consider these metrics when determining their campaign goals, especially since site traffic and sales will only continue to increase as the holiday season nears and they seek to engage consumers and expand visibility for their products."*   Kenshoo's PLA enhancements, which were released in September, include product-level tracking, reporting and management for Google Shopping as well as a custom PLA bid policy. The Kenshoo algorithm collects data based on historical performance and predicts PLA revenue per click to set bids. Additionally, new Kenshoo reports, such as the Fusion Report for Product Targets, provide users with insights into the performance of each PLA placement and its impact on conversions, while the path-to-conversion reports show the relationship between PLAs and other channels so that merchants can better optimize their campaigns and bidding decisions. The platform also provides a negative keyword suggestion report for PLA campaigns in order to help prevent irrelevant clicks, reduce costs and improve quality scores.   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/advertising/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Making YouTube 'Better' for Advertisers & Consumers ![Making YouTube 'Better' for Advertisers & Consumers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/youtube2017-Jan-22-2023-11-55-05-5599-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/making-youtube-better-for-advertisers-consumers) ### [The Rise of Marketing Mix Modeling ![The Rise of Marketing Mix Modeling](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/unsplash-53117-Jan-22-2023-11-43-25-9508-PM-1-1-1.jpg)](https://www.websitemagazine.com/advertising/the-rise-of-the-marketing-mix-modeling-class) ### [Tips to Improve PPC Campaigns and Reduce Cost Per Click ![Tips to Improve PPC Campaigns and Reduce Cost Per Click](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-4482896-1.jpg)](https://www.websitemagazine.com/advertising/tips-to-improve-ppc-campaigns-and-reduce-cost-per-click) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/advertising/author/peter-devereaux" }, "dateModified" : "2023-11-12T19:32:31.323Z", "datePublished" : "2012-11-06T06:00:00.000Z", "headline" : "Google's PLAs Get a Boost", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-22-2023-11-41-39-6589-PM-Apr-10-2023-01-09-06-9914-PM-Apr-25-2023-03-04-19-8793-AM-May-01-2023-08-19-35-7865-PM.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/advertising/googles-plas-get-a-boost", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Google's PLAs Get a Boost", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```