--- title: Search and Social Advertising Continue to Thrive (INFOGRAPHIC) description: Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increas... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-16-43-8542-AM-3-3-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Search and Social Advertising Continue to Thrive (INFOGRAPHIC) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) 16 Oct, 2014 - - - [mailto:?Body=https://www.websitemagazine.com/seo/search-and-social-advertising-continue-to-thrive-infographic](mailto:?Body=https://www.websitemagazine.com/seo/search-and-social-advertising-continue-to-thrive-infographic) - Link Copied! ![Search and Social Advertising Continue to Thrive (INFOGRAPHIC)](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-16-43-8542-AM-3-3-1.png) **Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels.**   In fact, Kenshoo's Search and Social Snapchat: Q3 2014 found that paid search generated 19 percent year-over-year (YoY) spending growth and a 23 percent YoY increase in click-through rates. Conversely, social ad spend on Facebook saw an increase of 81 percent YoY, while click-through rates on the social network grew by a whopping 148 percent YoY.   "As evidenced by the continued increases in spend and performance, marketers increasingly see the value in leveraging paid search and social to create powerful complementary campaigns," said Aaron Goldman, chief marketing officer of [Kenshoo](https://skai.io/). "Marketers running their campaigns through Kenshoo benefited greatly with significant gains in click-through rate and revenue compared to this time last year."   It is also important to note that Kenshoo's data shed light on paid search across the globe, including in the Americas, Europe, Middle East and Africa (EMEA) and Asia Pacific Japan (APJ) regions. The data shows that mobile devices in the U.S. accounted for 32 percent of search spend and 36 percent of clicks, while in the U.K. these devices accounted for 38 percent of search spend and 39 percent of clicks. Furthermore, mobile devices accounted for 37 percent of search spend and 44 percent of clicks in Australia.     ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/2014-Q3-Search-and-Social-Trends-Kenshoo-3-1-1-1.png?width=630&height=3075&name=2014-Q3-Search-and-Social-Trends-Kenshoo-3-1-1-1.png) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/seo/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [Core Principles of SEO ![Core Principles of SEO](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/seo-map_200x200-Jan-23-2023-12-19-44-5053-AM-1-1-1.gif)](https://www.websitemagazine.com/seo/core-principles-of-seo) ### [Is Microsoft's New Chat GPT Enabled Bing the Google Killer? ![Is Microsoft's New Chat GPT Enabled Bing the Google Killer?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/pexels-photo-8294625-1.jpg)](https://www.websitemagazine.com/seo/is-microsofts-new-chat-gpt-enabled-bing-the-google-killer) ### [SEO vs SEM: Choosing a Sustainable Path to Long Term Success ![SEO vs SEM: Choosing a Sustainable Path to Long Term Success](https://www.websitemagazine.com/hubfs/black-and-white-people-bar-men.jpg)](https://www.websitemagazine.com/seo/seo-vs-sem) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/seo/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:18:06.347Z", "datePublished" : "2014-10-16T05:00:00.000Z", "headline" : "Search and Social Advertising Continue to Thrive (INFOGRAPHIC) ", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-16-43-8542-AM-3-3-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/seo/search-and-social-advertising-continue-to-thrive-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Search and Social Advertising Continue to Thrive (INFOGRAPHIC)", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```