--- title: Capture Trending Links with Topsy Social Analytics description: Content on the social web can be difficult to measure and analyze but that all changes today. Real-t... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/topsy-mini-Jan-23-2023-02-26-56-4575-PM-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Capture Trending Links with Topsy Social Analytics ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 31 Jan, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/capture-trending-links-with-topsy-social-analytics](mailto:?Body=https://www.websitemagazine.com/social-media/capture-trending-links-with-topsy-social-analytics) - Link Copied! ![Capture Trending Links with Topsy Social Analytics](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/topsy-mini-Jan-23-2023-02-26-56-4575-PM-1-1-1.png) ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/topsy-mini-Jan-23-2023-02-26-56-0853-PM-1-1-1.png?width=73&height=73&name=topsy-mini-Jan-23-2023-02-26-56-0853-PM-1-1-1.png)Content on the social web can be difficult to measure and analyze but that all changes today. Real-time search vendor **[Topsy](https://topsy.com)** just launched a free **[social analytics tool](https://analytics.topsy.com/)** which aims to help marketers and publishers discover and measure what keywords, terms and URLs are trending on the social Web.     Users of the tool are able to identify top trending links from their own site, understand what links are trending for their competitors, and even uncover some historical trends (two weeks worth) for three keywords or domains at a time.    What makes Topsy Social Analytics so interesting is that it quantifies several data points that are used to describe trending curves found within each query, including the number of influencers, the velocity (the rate at which a link's popularity is increasing), momentum and the peak period.    "While publishers have some understanding of what's going on within their domains via metrics like page views, clicks and conversion, most struggle to understand what's happening around their domain, name and brand across the web," said Vipul Ved Prakash, Co-Founder & CEO, Topsy. "Specifically they need insight into what's trending now relative to historical benchmarks. Our Social Analytics offering will provide marketers and publishers with valuable information about what is most attractive to their audience so they can better market their content."   ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:20:53.891Z", "datePublished" : "2011-01-31T06:00:00.000Z", "headline" : "Capture Trending Links with Topsy Social Analytics", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/topsy-mini-Jan-23-2023-02-26-56-4575-PM-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/capture-trending-links-with-topsy-social-analytics", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Pete Prestipino" } ], "headline" : "Capture Trending Links with Topsy Social Analytics", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```