--- title: CARMA Measures Social Media Coverage, Tone description: Measuring social media and online reputation is something that continues to be a tool that people wa... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/carma-mini-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # CARMA Measures Social Media Coverage, Tone ![Maureen Alley](https://www.websitemagazine.com/hubfs/Author%20Photos/Maureen%20Alley.jpg) [by Maureen Alley](https://www.websitemagazine.com/social-media/author/maureen-alley) 09 Sep, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/carma-measures-social-media-coverage-tone](mailto:?Body=https://www.websitemagazine.com/social-media/carma-measures-social-media-coverage-tone) - Link Copied! ![CARMA Measures Social Media Coverage, Tone](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/carma-mini-2-1-1-1.jpg) Measuring social media and online reputation is something that continues to be a tool that people want - including businesses. With so many people participating, conversing and listening on social media sites, providing a way to measure the coverage is important to understand how your business is perceived as well as talked about online. Though people attempt to measure coverage in different ways, [CARMA International](https://www.carma.com) uses a team of researches instead of software or programs. CARMA International believes that humans can better decipher content because too many variables exist such as sarcasm which a computer would not be able to read accurately as sarcasm. CARMA announced today that it updated its methodology to provide better measurements of social media coverage as well introduced three additional features: Social Media Access; Tone; Customization. The social media access allows users to combine social media coverage results with traditional media including blogs, tweets, forums and more. Users can choose to have this coverage display in an interface with the traditional media results or separately. Tone provides users with a rating on the tone of articles which was evaluated by CARMA's team. And customization provides users with additional data and charts. *There's no argument that every business would love to measure their level of social exposure as well as type of exposure. What are your thoughts on using a team of researchers or programs to determine coverage?* ![Maureen Alley](https://www.websitemagazine.com/hubfs/Author%20Photos/Maureen%20Alley.jpg) [Maureen Alley](https://www.websitemagazine.com/social-media/author/maureen-alley) Maureen Alley, Communications Director for Wisconsin Youth Company, has 18 years of experience in content development ranging from trade magazine editor to public relations and content marketing. She has taught journalism and writing courses at Madison College and Marian University. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Maureen Alley", "url" : "https://www.websitemagazine.com/social-media/author/maureen-alley" }, "dateModified" : "2023-05-01T22:24:39.096Z", "datePublished" : "2009-09-09T05:00:00.000Z", "headline" : "CARMA Measures Social Media Coverage, Tone", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/carma-mini-2-1-1-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/carma-measures-social-media-coverage-tone", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Maureen Alley" } ], "headline" : "CARMA Measures Social Media Coverage, Tone", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```