---
title: DIY Social Promotions with Strutta
description: Brand marketers looking to run their own online promotions on Facebook and the social web might want...
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/strutta-mini-Jan-23-2023-02-24-18-0716-PM-1-1-1.png
---

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# DIY Social Promotions with Strutta

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 29 Sep, 2011

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![DIY Social Promotions with Strutta](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/strutta-mini-Jan-23-2023-02-24-18-0716-PM-1-1-1.png)

---

### ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/strutta-mini-4-1-1-1.png?width=90&height=90&name=strutta-mini-4-1-1-1.png)Brand marketers looking to run their own online promotions on Facebook and the social web might want to take a good look at [Strutta](https://www.strutta.com/).

The company's latest releases aims to simplify the process of setting up and launching content and sweepstake campaigns. Social media marketers can now launch branded promotions on Facebook pages (in a page tab or as a Canvas app), within an existing website through an iframe, on a standalone microsite and with mobile accessibility and full HTML5 video support.

 One of the big issues with social media promotions has also been the lack of focus around measuring return on investment. Strutta has marketers covered on that front with an analytics dashboard which supports goal setting and the ability to map user interaction within promotions.

 "Strutta has established itself as an industry leader by offering the richest set of tools available in a do-it-yourself platform," said Ben Pickering, Strutta's CEO. "We want anyone to have the ability to quickly and successfully launch their online promotion anywhere they choose, so we've done the heavy lifting on the technical side and made our platform more intuitive than ever. Our clients can instead focus on what's most important to them - launching promotions that drive participation, create brand loyalty and ultimately, build a list of qualified prospects or sell a product."

 Strutta doesn't come cheap. It's advanced Promotion Builder stats at $299 for small businesses with its Pro package stating at $1999.

*Screenshot of the Strutta promotion builder below:*

![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/struttaSS-2-1-1-1.png?width=550&height=368&name=struttaSS-2-1-1-1.png)

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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