The company combines a cutting-edge social syndication technology that can instantly aggregate, curate and deliver the best content for any context with an enterprise SaaS infrastructure to meet the needs of the Fortune 500. Decker, who will lead Mass Relevance as CEO, is known across the industry as a marketing innovator who pioneered social commerce as a category and delivered measurable results for 1,000 leading brands such as Best Buy, Macy's and Dell, where he was an executive before his tenure at Bazaarvoice.
Mass Relevance also announced that it has secured nearly $2 million from Floodgate and Austin Ventures in a Series A round of funding, and Floodgate's Mike Maples, Jr. will take a seat on the Board of Directors. Mass Relevance has attracted significant interest from the venture community and the highly competitive round remains open for a few more strategic angel investors in the media and entertainment industry.
Visit the website for more information on the company, which is based in Austin, Texas.