--- title: Get Ready for New Reactions on Facebook description: Brands on Facebook have new types of interactions to measure, as the social network has finally roll... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-14-58-1279-PM-Apr-10-2023-01-46-43-5786-PM-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Get Ready for New Reactions on Facebook ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 24 Feb, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/get-ready-for-new-reactions-on-facebook](mailto:?Body=https://www.websitemagazine.com/social-media/get-ready-for-new-reactions-on-facebook) - Link Copied! ![Get Ready for New Reactions on Facebook](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-14-58-1279-PM-Apr-10-2023-01-46-43-5786-PM-2-2.png) **Brands on Facebook have new types of interactions to measure, as the social network has finally rolled out its [anticipated](https://www.websitemagazine.com/blog/2015/10/12/facebook-unveils-reactions) "Reactions" feature.** Reactions essentially provide Facebook users with a new way to "like" a post. For example, instead of hitting the like button, users can choose one of five different reactions, including "love," "haha," "wow," "sad," or "angry." To add a reaction, users must simply hold down the like button on mobile or hover over it on desktop to see the reaction options. "We understand that this is a big change, and want to be thoughtful about rolling this out," Facebook said in [its announcement](https://newsroom.fb.com/news/2016/02/reactions-now-available-globally/). "For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most. We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer." Reactions are currently being rolled out to everyone on Facebook around the world, and the social network notes that it will continue listening to feedback for the new feature. It will also be interesting to see how reactions impact brands, as audiences may be more likely to engage with posts if they can express the way it makes them feel with just a click (and with more than the traditional "like"). ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/Facebookreactionsnew-4-1-1-1.png?width=507&height=514&name=Facebookreactionsnew-4-1-1-1.png) ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:28:54.081Z", "datePublished" : "2016-02-24T06:00:00.000Z", "headline" : "Get Ready for New Reactions on Facebook", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-14-58-1279-PM-Apr-10-2023-01-46-43-5786-PM-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/get-ready-for-new-reactions-on-facebook", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Get Ready for New Reactions on Facebook", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```