--- title: How Much Do You Know About Your Social Audience? description: Marketers spend thousands, sometimes tens of thousands, of dollars, on research in order to understa... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mattr-2-1-1-1.jpg --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # How Much Do You Know About Your Social Audience? ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 18 Sep, 2013 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/how-much-do-you-know-about-your-social-audience](mailto:?Body=https://www.websitemagazine.com/social-media/how-much-do-you-know-about-your-social-audience) - Link Copied! ![How Much Do You Know About Your Social Audience?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mattr-2-1-1-1.jpg) **Marketers spend thousands, sometimes tens of thousands, of dollars, on research in order to understand something (anything) about their audiences.** A new platform from Whit.li, which recently relaunched as Mattr, aims to provide those necessary and valuable customer insights - but faster and (hopefully) cheaper. Users of Mattr's social insights platform will be able to perform audience segmentation by personality type, demographics and interests, create and compare personas for their social analysis and benchmark their audience again an industry - or their competitors. Social media marketers and researchers also have access to a segmented view of responses to specific campaigns or individual tweets. Perhaps most exciting, however, is that Mattr is introducing "Sentiment Variance" in the beta platform, a way of assessing whether an audience is more positive or negative about a brand than they are generally. "We're going to carefully manage this Beta, but do want to open it up to a larger audience quickly," said Jack Holt, Mattr CEO. "Anyone who's spent time, money and effort on a large market research study will realize the benefit of our method of using social data to analyze consumer preferences. We provide new levels of insight and same-day results at a small fraction of the cost of traditional studies and make it extremely easy to monitor changes over time." ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/mattr-ss-2-1-1-1.jpg?width=550&height=307&name=mattr-ss-2-1-1-1.jpg) ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:33:01.327Z", "datePublished" : "2013-09-18T05:00:00.000Z", "headline" : "How Much Do You Know About Your Social Audience? 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