How-To Pins Arrive at Pinterest

Peter Devereaux
by Peter Devereaux 30 Mar, 2016
How-To Pins Arrive at Pinterest

Seventy-five percent of people say Pinterest is the best place to find new interests and 67 percent say it's the place they come to express creativity according to a study from Ipsos.

Because of this, Pinterest has unveiled a new Rich Pin format dubbed how-to Pins. This type of Pin displays a snapshot of the steps required to create the objective of the Pin (e.g. How to Make Easy, Cheesy Pizza Pull-Apart Bread) right below the Pin image. What's more, users can click or tap on any of the steps to get the full instructions and a list of supplies without leaving Pinterest.

How-to Pins will start appearing from early adopters this week, which includes brands like Brit & Co, Greatist, Food.com and The Home Depot. That said, this type of Pin will only be available on Android and the Web at first, with iOS being rolled out later. Those that are interested in turning their Pins into how-to Pins can fill out a form here.

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.