Social media management platform Sprinklr has unveiled an integration with the Instagram Ads API.
According to the company's announcement, Sprinklr's early access to the Instagram Ads API gives the company's clients the ability to deploy Instagram ads from within the platform with the full range of features, including video, carousel and call-to-action (CTA) buttons.
"Instagram is one of the world's most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it's an essential place to be engaged," said Simon Mansell, General Manager of Paid & Services at Sprinklr. "Whether it's on Instagram or any other channel, the most effective media strategies are rooted in a brand's ability to operate in unison by bringing their various social activities together. As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers."
Sprinklr's integration with Instagram's Ads API makes the platform a one-stop spot for buying and managing campaigns across Facebook, Instagram, Twitter and LinkedIn. What's more, the company announced that it will now also support the scheduling of both paid and organic content on Instagram.
"We're committed to producing engaging, authentic content that blends seamlessly with the Instagram experiences our customers and communities know and love so much," said Brock Wells, U.S. Social Command Center Lead at Microsoft. "Using Sprinklr's platform, we have been able to create better experiences for our customers by giving our marketers a centralized view of each customer's engagement with our brand, and a greater ability to work collaboratively to shape those relationships across all social channels. Now, with scheduled publishing and paid advertising on Instagram, we'll be able to make sure our content reaches even more of the right customers."
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