One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache.
For instance, Pinterest recently announced updates to its Acceptable Use Policy that put numerous restrictions on brands running contests and sweepstakes on the image-based social network. One of the rules prohibits brands from running contests that require participants to Pin from a specific selection, like a website or a list of pins. Conversely, brands on Facebook cannot ask their audience to share promotions on personal Timelines (including their own) as a way to enter a contest.
That being said, staying compliant with social network rules is actually just the tip of the iceberg. Brands must also take into consideration how they will track contest entries, host contest terms and conditions and announce winners. Luckily, there are a variety of platforms on the 'Net that can ease the social promotion process - helping brands with everything from the content landing page to their marketing. Learn more about these platforms and their features below:
Supports Contests On: Facebook+ Brands can run a variety of social promotions via Wishpond's Contest Apps on their Facebook Pages, including contests for Pinterest and Instagram. This means, for example, that brands can create a Pin-to-Win contest that is actually hosted on Facebook. Aside from multi-channel contests, it is important to note that Wishpond's robust Contest Apps are compatible with mobile devices, are compliant with Facebook guidelines, can be embedded on websites, enable brands to collect email addresses from participants and can even require participants to Like a page in order to enter a contest.
Supports Contests On: Pinterest and Instagram Piquora supports contests and sweepstakes on image-based social networks Pinterest and Instagram. With Pinterest, brands can see which pins are most engaging, as well as view all participants and their eligibility in a single dashboard. The platform supports a variety of promotion types and provides templates so users can customize their contest landing pages. Brands can also launch Instagram hashtag contests with Piqora, which can help users grow their community and get discovered on the social network. Additionally, marketers can create customizable mobile-friendly landing pages for their Instagram contests and can monitor participation through an automated tracking dashboard.
Supports Contests On: Facebook, Twitter, Vine, YouTube, Instagram, Pinterest The Votigo social marketing platform supports contests on most of the 'Net's most popular social networks. Brands can leverage the platform to launch integrated Twitter, Facebook and Instagram contests, YouTube video contests, custom Instagram promotions and more. By integrating multiple channels into social promotions, brands can maximum their exposure and engagement.
Supports Contests On: Instagram Brands can grow their Instagram following by launching photo contests through Statigram. In order to launch a contest with this platform, brands simply need to fill out a form and upload their Terms & Conditions. Then, the contest is promoted in Statigram's contest directory and can be intertwined into a brand's Facebook Page. Brands also have the ability to moderate contest entries, monitor contest performance and can announce winners and prizes on their contest page.
Supports Contests On: Facebook ShortStack enables brands to create apps for Facebook contests, promotions and sweepstakes. Through the platform, brands can store entry data, implement voting and entry restrictions, as well as allow fans to enter promotions via their Instagram feed. Moreover, brands can also launch user-generated contests, where fans upload videos and photos to be voted on.
These are far from the only platforms that brands can leverage to launch contests. Has your brand found success with a different platform? Let us know in the Comments Section below.
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.