--- title: Predict Social Success description: Unmetric is helping social media marketers predict the impact of their posts. The social media inte... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-Apr-10-2023-01-52-58-2603-PM-2-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Predict Social Success ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [by Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) 30 Oct, 2015 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/predict-social-success](mailto:?Body=https://www.websitemagazine.com/social-media/predict-social-success) - Link Copied! ![Predict Social Success](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-Apr-10-2023-01-52-58-2603-PM-2-1.png) **Unmetric is helping social media marketers predict the impact of their posts.**   The social media intelligence platform has launched a new tool called Predict, which allows marketers to input details about a planned piece of social content to see an estimate of the engagement the post will receive.   For example, marketers can input details including the post's structure, tone, intent and context. The machine learning algorithm then provides an estimate of engagement the post will receive based on the number of likes, comments and shares. Then, Predict provides recommendations for ways to boost the post's engagement and delivers new predictive results based on those edits.   "Building Predict from the ground up was a complex but rewarding project," said Aswani Yeraguntla, director, predictive and business analytics for [Unmetric](https://unmetric.com/). "To start, we identified various elements of social media content in each sector. Then, our analysts tagged thousands of representative posts that formed the training set for building Predict. We explored multiple machine learning algorithms that accurately capture the relationship between different content elements and performance in terms of likes, comments and shares. These algorithms are at the core of our prediction technology."   It is important to note that Predict is being offered as a custom tool for individual enterprise brands leveraging the Unmetric platform. Moreover, each build is based on the brand's specific sector, desired competitors and relevant tags.   "Predictive analytics technology is the next evolution in enterprise software, and marketers are leveraging data to improve customer experiences and business outcomes in ways not previously possible," said Lux Narayan, chief executive officer of Unmetric. "We developed Predict to help brands stay ahead of the curve with their data-driven marketing strategies and achieve greater content results by bringing actionable quantitative evidence into the process of content creation."   ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/unmetricpredict-Jan-23-2023-02-22-56-0452-PM-1-1-1.png?width=630&height=400&name=unmetricpredict-Jan-23-2023-02-22-56-0452-PM-1-1-1.png)   ![Peter Devereaux](https://www.websitemagazine.com/hubfs/Peter_Devereaux.png) [Peter Devereaux](https://www.websitemagazine.com/social-media/author/peter-devereaux) As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field. - - - - - [mailto:peter.devereaux@websitemagazine.com](mailto:peter.devereaux@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Peter Devereaux", "url" : "https://www.websitemagazine.com/social-media/author/peter-devereaux" }, "dateModified" : "2023-05-01T22:33:56.036Z", "datePublished" : "2015-10-30T05:00:00.000Z", "headline" : "Predict Social Success", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-22-58-9915-PM-Apr-10-2023-01-52-58-2603-PM-2-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/predict-social-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Peter Devereaux" } ], "headline" : "Predict Social Success", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```