QUICK HIT: Understanding Social Data with Rival IQ & HubSpot

Social marketing analytics solution Rival IQ announced that customers of HubSpot (a popular inbound marketing and sales software) now have access to a free account.

Subscribing to the service will enable marketers to measure and (ideally) optimize their social media participation, as well as benchmark their current performance against their direct competitors.

"Rival IQ provides HubSpot customers with an opportunity to benefit from meaningful social analytics, helping them identify content that resonates with their followers, which dovetails with the way they leverage HubSpot to optimize their inbound marketing strategy," said Kevin Raheja, director of strategic partnerships at HubSpot.

"Understanding social data helps marketers better manage their brand, programs, and campaigns across their social and inbound channels."