ShipStation is helping improve retailers' selling initiatives on Instagram, as the ecommerce shipping solution has unveiled a new integration with social commerce app Penny.
Retailers can leverage Penny to sell products on Instagram with a hashtag. To use the service, retailers simply need to sync their Instagram accounts to Penny and provide their bank account information to the service. Retailers can then tag sale posts with the hashtag "#paywithpenny" to help new Penny users discover their shops. When a consumer wants to make a purchase, they simply comment "#sold" on the post and Penny takes care of the rest.
"We're excited to partner with ShipStation because they're all about making ecommerce easier, just like we are," says Trevor Boehm, Penny's CEO and co-founder. "While Penny makes it seamless to accept orders directly over Instagram, our integration with ShipStation seamlessly syncs those orders from Penny for quick and easy fulfillment."
It is important to note that the Penny integration is now available to all ShipStation customers.
"Instagram is growing rapidly, and is becoming an increasingly important sales channel for our merchants," said ShipStation's Vice President of Marketing, Robert Gilbreath. "Our new integration with Penny allows online sellers to make their shipping and fulfillment process easy and efficient."
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.