Popular social analytics provider Simply Measured has unveiled a new LinkedIn Company Analysis report to provide marketers with deeper insights for the social network.
With the LinkedIn Company Analysis, marketers have access to updated data, key metrics and are provided with a targeted way to measure campaign success. New LinkedIn capabilities are also integrated into the Cross-Channel Social Performance Report, enabling marketers to access social analytics data from all social platforms in one integrated dashboard. The changes were implemented after LinkedIn's updates to their analytics metrics.
"LinkedIn, in addition to most other social platforms, is really doubling down on social analytics as a way to allow marketers to track campaign success," said Jordan Greene, director of product and strategy at Simply Measured. "This update to our LinkedIn report provides the key metrics marketers need to measure, plan and optimize a successful social campaign on the platform. In addition, adding LinkedIn data to our Cross-Channel Social Performance report takes critical insights from a brand's social campaigns across multiple platforms, and aggregates them in one easy-to-use place."
It is important to note that the LinkedIn Company Analysis Report not only features new data types, but also expanded features and a refreshed user interface. The report's data includes more complete demographic information, period-over-period comparisons, top posts with images and the ability to report on custom date ranges. Additionally, the updated cross-channel social performance report now includes data for a total of eight social networks, including LinkedIn.
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