--- title: Tools For Tracking Twitter description: Omniture is launching a tool that enables marketers to measure brand activity on Twitter. Through it... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-analytics-logo-icon-1-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Tools For Tracking Twitter ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 07 Mar, 2009 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/tools-for-tracking-twitter](mailto:?Body=https://www.websitemagazine.com/social-media/tools-for-tracking-twitter) - Link Copied! ![Tools For Tracking Twitter](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe-analytics-logo-icon-1-1-1-1.png) **Omniture is launching a tool that enables marketers to [measure brand activity on Twitter](https://blogs.omniture.com/2009/03/03/sitecatalyst-and-twitter-the-saint-api-approach/).** Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be reviewed and sorted by customer, vendor, employee and other categories. With a little further hacking, brand names can also be paired to other keywords or phrases for more granular tracking. Perhaps the most value-added aspect of SiteCatalyst's Twitter tracker is the ability to set alerts. When a customer's brand has been mentioned a certain number of times in predetermined amount of time, it will send notifications by email or text including the actual tweets, users' Twitter account names and even geographical location. If you're not an Omniture user, there are few viable options for tracking Twitter. While not nearly as robust as Omniture aims to provide, some minor [Google Analytics hacks](https://yoast.com/twitter-analytics/) can provide some insights into how the conversation circulating around your brand affects its products or services. The best option might be to just use the search feature on Twitter and track brand mentions through the available RSS available on search results pages at [search.twitter.com](https://search.twitter.com). Take a minute to view the updated article on [tracking website visitors](https://www.websitemagazine.com/marketing/5-reasons-visitors-leave-your-website).  \_\_\_\_\_\_\_\_\_\_ **What's One Great Idea Worth?** Upgrade to a [professional-level membership from Website Magazine](https://websitemagazine.com/prosubscribe/) and find out! ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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