Twitter Tests Promoted Videos

Allison Howen
by Allison Howen 14 Aug, 2014

Twitter is expanding its ad offerings, as the social network has announced it is now beta testing Promoted Videos.

According to the announcement, Promoted Video builds upon the Twitter Amplify program, which aims to help media companies and brands connect the two screen experience. By leveraging Promoted Videos, it will be easier for brands to upload and distribute video on Twitter, as well as measure the reach and effectiveness of the content. In fact, advertisers using Promoted Video will have access to video analytics like completion percentage and a breakdown of organic vs. paid video views.

It is also important to note that Twitter launched a new Cost Per View (CPV) ad buying model. With CPV, advertisers are only charged when s consumer starts playing the video.

"Video is an incredible storytelling medium and we're thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter," states the company blog post.