Unmetric Helps Brands Track Facebook Reactions

Allison Howen
by Allison Howen 24 Mar, 2016

Unmetric is helping brands learn more about their Facebook audience, as the company has added Facebook Reactions tracking to its Analyze product.

Facebook recently rolled out Reactions globally, providing its members with new ways to express how they feel about content posted to the social network. In fact, Recations enable Facebook members to use a variety of common emotions to engage with posts, including Love, Haha, Wow, Sad and Angry. What's more, the feature provides brands with new insights into their Facebook audience.

With Unmetric's Analyze product, social media analysts can connect their brand page to the Facebooks Insights feature. This feature brings all page metrics into one place, making it simple for brands to learn more about the performance of their page and their audience's preferences. Plus, the addition of Facebook Reactions gives social media analysts access to even more audience data.

"When you think about the best marketing, whether for TV, print or online, it's always content that strikes an emotional chord and evokes a visceral response from the audience," said Lux Narayan, CEO of Unmetric. "With social media, brands have always had a leg up in understanding how audiences were reacting to their content in real time. Adding Facebook Reactions tracking to our platform will enable brands to further parse consumer engagement and adjust their content and larger marketing strategy accordingly."

The Analyze product and Facebook Insights feature are currently available for enterprise brands and agencies leveraging the Unmetric platform.