--- title: Unmetric Helps Brands Track Facebook Reactions description: Unmetric is helping brands learn more about their Facebook audience, as the company has added Facebo... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-26-6674-PM-2-2-2.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # Unmetric Helps Brands Track Facebook Reactions ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [by Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) 24 Mar, 2016 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/unmetric-helps-brands-track-facebook-reactions](mailto:?Body=https://www.websitemagazine.com/social-media/unmetric-helps-brands-track-facebook-reactions) - Link Copied! ![Unmetric Helps Brands Track Facebook Reactions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-26-6674-PM-2-2-2.png) **Unmetric is helping brands learn more about their Facebook audience, as the company has added Facebook Reactions tracking to its Analyze product.** Facebook recently [rolled out Reactions globally](https://www.websitemagazine.com/blog/get-ready-for-new-reactions-on-facebook), providing its members with new ways to express how they feel about content posted to the social network. In fact, Recations enable Facebook members to use a variety of common emotions to engage with posts, including Love, Haha, Wow, Sad and Angry. What's more, the feature provides brands with new insights into their Facebook audience. With [Unmetric's Analyze product](https://unmetric.com/analyze/), social media analysts can connect their brand page to the Facebooks Insights feature. This feature brings all page metrics into one place, making it simple for brands to learn more about the performance of their page and their audience's preferences. Plus, the addition of Facebook Reactions gives social media analysts access to even more audience data. "When you think about the best marketing, whether for TV, print or online, it's always content that strikes an emotional chord and evokes a visceral response from the audience," said Lux Narayan, CEO of Unmetric. "With social media, brands have always had a leg up in understanding how audiences were reacting to their content in real time. Adding Facebook Reactions tracking to our platform will enable brands to further parse consumer engagement and adjust their content and larger marketing strategy accordingly." The Analyze product and Facebook Insights feature are currently available for enterprise brands and agencies leveraging the Unmetric platform. --- --- ![Allison Howen](https://www.websitemagazine.com/hubfs/Allison%20Howen.jpeg) [Allison Howen](https://www.websitemagazine.com/social-media/author/allison-howen) I'm a creative and adaptable journalist with experience in both print and digital media. Some of my best attributes include my social media management, writing and video editing skills. Skills: • Managing social media accounts with tools like HootSuite and Sprout Social • Creating and marketing content for print and digital media • Editing videos with software like Avid Media Composer • Composing articles with Adobe InCopy • Strong knowledge of AP Style • Skilled at interviewing and writing • Able to work on a deadline and produce quality results • Organized and detail oriented • Innovative problem solver - - - [mailto:ahowen@websitemagazine.com](mailto:ahowen@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Allison Howen", "url" : "https://www.websitemagazine.com/social-media/author/allison-howen" }, "dateModified" : "2023-05-01T22:18:55.904Z", "datePublished" : "2016-03-24T05:00:00.000Z", "headline" : "Unmetric Helps Brands Track Facebook Reactions", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/Facebook-logo-icon-Jan-23-2023-02-31-26-6674-PM-2-2-2.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/unmetric-helps-brands-track-facebook-reactions", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context" : "https://schema.org", "@type" : "NewsArticle", "author" : [ { "@type" : "Person", "name" : "Allison Howen" } ], "headline" : "Unmetric Helps Brands Track Facebook Reactions", "publisher" : { "name" : "Website Magazine", "url" : "https://www.websitemagazine.com/" } } ```