--- title: "A \"Social\" Pre-Roll from YuMe" description: Video advertising provider YuMe released a new product feature which it hopes will work to increase ... image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yume-mini-3-1-1-1.png --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](http://Website%20Services,%20Inc.) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) # A Social" Pre-Roll from YuMe" ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [by Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) 05 Oct, 2011 - - - [mailto:?Body=https://www.websitemagazine.com/social-media/video-new-pre-roll-from-yume](mailto:?Body=https://www.websitemagazine.com/social-media/video-new-pre-roll-from-yume) - Link Copied! ![A Social](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yume-mini-3-1-1-1.png) **![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/yume-mini-2-1-1-1.png?width=54&height=52&name=yume-mini-2-1-1-1.png)Video advertising provider YuMe released a new product feature which it hopes will work to increase the brand engagement factor of video ads.** The new YuMe pre-roll ad (see below) enables brands to select up to three optional links as overlay buttons on their video ads, including Twitter, Facebook, YouTube, other websites, offers, and dealer/retail information. This format replaces the current pre-roll format from YuMe and commands the same CPM as a traditional video-only pre-roll. "Consumers are actively consuming online video and brand advertisers are getting more adventurous and creative about their cross-screen video ad campaigns and offering consumers more ways to interact with their brands," said YuMe CEO Jayant Kadambi. "These new interactive video ad formats will help brands connect the dots and engage with consumers more fully wherever they are viewing content - whether it be on their phone, PC or TV." *Screenshot of YuMe pre-roll ad - note the social media icons in the lower left.* ![](https://www.websitemagazine.com/hs-fs/hubfs/Imported_Blog_Media/yume-preroll-1-1-1-1.png?width=474&height=388&name=yume-preroll-1-1-1-1.png) ![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg) [Pete Prestipino](https://www.websitemagazine.com/social-media/author/pete-prestipino) Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization. - - - [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com) #### Popular Post ### [The Importance of Social Media in Education ![The Importance of Social Media in Education](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/social-media-in-education-2-1-1-1.png)](https://www.websitemagazine.com/social-media/importance-of-social-media-in-education) ### [SERPs, Twitter and Chicago Hot Dogs ![SERPs, Twitter and Chicago Hot Dogs](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-31-43-9298-PM-Apr-10-2023-01-49-07-1925-PM-1-1.png)](https://www.websitemagazine.com/social-media/serps-twitter-and-chicago-hot-dogs) ### [9 Benefits of Snapchat for Business ![9 Benefits of Snapchat for Business](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/snap-2-1-1.jpg)](https://www.websitemagazine.com/social-media/9-benefits-of-snapchat-for-business) #### Subscribe to Our Newsletter! 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All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Pete Prestipino", "url" : "https://www.websitemagazine.com/social-media/author/pete-prestipino" }, "dateModified" : "2023-05-01T22:20:49.810Z", "datePublished" : "2011-10-05T05:00:00.000Z", "headline" : "A \"Social\" Pre-Roll from YuMe", "image" : [ "https://www.websitemagazine.com/hubfs/Imported_Blog_Media/yume-mini-3-1-1-1.png" ], "mainEntityOfPage" : { "@id" : "https://www.websitemagazine.com/social-media/video-new-pre-roll-from-yume", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.websitemagazine.com/hubfs/gradient-regular@3x-1.png" }, "name" : "Website Services, Inc." } } ``` ```json { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "A Social" Pre-Roll from YuMe"", "author": [ { "@type": "Person", "name": "Pete Prestipino" } ], "publisher":{ "name": "Website Magazine", "url": "https://www.websitemagazine.com/" } } ```