---
title: Software and SaaS News, Tips, and Thought Leadership | SaaS Tips, Software Engineering Blog, and Software News | Amberly Dressler
description: Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.
---

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![Amberly Dressler](https://www.websitemagazine.com/hubfs/Amberly%20Dressler.jpeg)

# Amberly Dressler

Head of analyst relations, public relations, customer advocacy (People Heroes), customer community, content marketing (full funnel/lifecycle), content operations and optimization, reputation management and social media. Leads a team of nine superstars to exceed our goals multi-fold.

[mailto:adressler@websitemagazine.com](mailto:adressler@websitemagazine.com) <https://www.isolvedhcm.com/> <https://www.linkedin.com/in/amberlydressler/> <https://twitter.com/amberlydressler>

 by

[Publicly Share Your Checklists on a Medium-Like Site](https://www.websitemagazine.com/software/publicly-share-your-checklists-on-a-medium-like-site)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Publicly Share Your Checklists on a Medium-Like Site](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/checklist-icon-Jan-23-2023-02-14-17-8482-PM-1-1-1.png)](https://www.websitemagazine.com/software/publicly-share-your-checklists-on-a-medium-like-site) 

[Started as a simple way to make private checklists; Checkli recently added a new publishing feature that ...](https://www.websitemagazine.com/software/publicly-share-your-checklists-on-a-medium-like-site)

[Ask Anything About: Headless CMS](https://www.websitemagazine.com/software/ask-anything-about-headless-cms)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Ask Anything About: Headless CMS](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/content5537f98ec5e163acbc5dff0000ff1aaa-2-1-1-1.png)](https://www.websitemagazine.com/software/ask-anything-about-headless-cms) 

[It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...](https://www.websitemagazine.com/software/ask-anything-about-headless-cms)

[Transforming Hiring & HR through Tech](https://www.websitemagazine.com/software/transforming-hiring-hr-through-tech)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Transforming Hiring & HR through Tech](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/hr-3-1-1-1.png)](https://www.websitemagazine.com/software/transforming-hiring-hr-through-tech) 

[The acquisition and retention of talent is perhaps one of the most critically important areas of running a ...](https://www.websitemagazine.com/software/transforming-hiring-hr-through-tech)

[The B2C Cloud Over B2B Clears](https://www.websitemagazine.com/software/the-b2c-cloud-over-b2b-clears)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![The B2C Cloud Over B2B Clears](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/moneybcb2f88ec5e163acbc5dff0000ff1aaa-3-1-1-1.png)](https://www.websitemagazine.com/software/the-b2c-cloud-over-b2b-clears) 

[It's been rumored to be on the horizon for years, but a new study from CloudCraze indicates business to ...](https://www.websitemagazine.com/software/the-b2c-cloud-over-b2b-clears)

[A Company Community: How to Know if You Need One](https://www.websitemagazine.com/software/a-company-community-how-to-know-if-you-need-one)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![A Company Community: How to Know if You Need One](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/information-2-1-1-1.png)](https://www.websitemagazine.com/software/a-company-community-how-to-know-if-you-need-one) 

[Communities, collaboration software, intranets...it is tough to distinguish the difference these days, but ...](https://www.websitemagazine.com/software/a-company-community-how-to-know-if-you-need-one)

[Identity Crisis: Janrain's Plan to Win Over SAP-Gigya Customers](https://www.websitemagazine.com/software/identity-crisis-janrains-plan-to-win-over-sap-gigya-customers)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Identity Crisis: Janrain's Plan to Win Over SAP-Gigya Customers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/distractions69abf88ec5e163acbc5dff0000ff1aaa-2-1-1-1.png)](https://www.websitemagazine.com/software/identity-crisis-janrains-plan-to-win-over-sap-gigya-customers) 

[With so much at stake for both software vendors and their customers, conflict is unavoidable especially when ...](https://www.websitemagazine.com/software/identity-crisis-janrains-plan-to-win-over-sap-gigya-customers)

[Ask Anything About: Blockchain](https://www.websitemagazine.com/software/ask-anything-about-blockchain)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Ask Anything About: Blockchain](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blockchainc893f88ec5e163acbc5dff0000ff1aaa-Jan-23-2023-02-30-20-5602-PM-1-1-1.png)](https://www.websitemagazine.com/software/ask-anything-about-blockchain) 

[It can be difficult to keep up with every new term or technology available today. Instead of nodding along in ...](https://www.websitemagazine.com/software/ask-anything-about-blockchain)

[Contextual Hand-Holding for Customers](https://www.websitemagazine.com/software/contextual-hand-holding-for-customers)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Contextual Hand-Holding for Customers](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/holding-hands-2-1-1-1.png)](https://www.websitemagazine.com/software/contextual-hand-holding-for-customers) 

[A lot can happen within an online visit to deter people from purchase, but there are ways to guide visitors ...](https://www.websitemagazine.com/software/contextual-hand-holding-for-customers)

[A 24/7 Secret Shopper for Online Stores](https://www.websitemagazine.com/software/a-24-7-secret-shopper-for-online-stores)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![A 24/7 Secret Shopper for Online Stores](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/robo-shopper-2-1-1-1.png)](https://www.websitemagazine.com/software/a-24-7-secret-shopper-for-online-stores) 

[Store owners are leaking revenue - and they know it - says Shoppimon CEO Roy Rosinnes. After all, there are ...](https://www.websitemagazine.com/software/a-24-7-secret-shopper-for-online-stores)

[After Acquisition, Open-Source CMS Makes Promises to Community](https://www.websitemagazine.com/software/after-acquisition-open-source-cms-makes-promises-to-community)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![After Acquisition, Open-Source CMS Makes Promises to Community](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/promise-1-1-1-1.png)](https://www.websitemagazine.com/software/after-acquisition-open-source-cms-makes-promises-to-community) 

[Did you hear about DNN? The Web content management system was acquired by ESW Capital " to further invest in ...](https://www.websitemagazine.com/software/after-acquisition-open-source-cms-makes-promises-to-community)

[Bad Bot, Good Bot. \[A Q&A with SAP\]](https://www.websitemagazine.com/software/bad-bot-good-bot-a-q-a-with-sap)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Bad Bot, Good Bot. \[A Q&A with SAP\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/bot-2-1-1-1.jpg)](https://www.websitemagazine.com/software/bad-bot-good-bot-a-q-a-with-sap) 

[From automating customer service within live chat or messaging apps to generating fake social activity and ...](https://www.websitemagazine.com/software/bad-bot-good-bot-a-q-a-with-sap)

[How SBOs Make Vendor Selections](https://www.websitemagazine.com/software/how-sbos-make-vendor-selections)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![How SBOs Make Vendor Selections](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/selection-2-1-1-1.png)](https://www.websitemagazine.com/software/how-sbos-make-vendor-selections) 

[B2B salespersons would love to get in the mind of the average small business owner (SBO) to understand what ...](https://www.websitemagazine.com/software/how-sbos-make-vendor-selections)

[Hands are Tied for Heads of Digital Transformation](https://www.websitemagazine.com/software/hands-are-tied-for-heads-of-digital-transformation)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Hands are Tied for Heads of Digital Transformation](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/database-2-1-1-1.png)](https://www.websitemagazine.com/software/hands-are-tied-for-heads-of-digital-transformation) 

[Data can be an enterprise's best friend or worst enemy. Being able to collect, analyze and leverage customer ...](https://www.websitemagazine.com/software/hands-are-tied-for-heads-of-digital-transformation)

[Be Ready to Record with These Podcast Solutions](https://www.websitemagazine.com/software/be-ready-to-record-with-these-podcast-solutions)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Be Ready to Record with These Podcast Solutions](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/light-2-1-1-1.png)](https://www.websitemagazine.com/software/be-ready-to-record-with-these-podcast-solutions) 

[With podcasts increasing in popularity - last year comScore reported that one in three podcast listeners ...](https://www.websitemagazine.com/software/be-ready-to-record-with-these-podcast-solutions)

[A Marriage Proposal with Adobe XD](https://www.websitemagazine.com/software/a-marriage-proposal-with-adobe-xd)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![A Marriage Proposal with Adobe XD](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/lee-and-zane-1-1-1-1.jpg)](https://www.websitemagazine.com/software/a-marriage-proposal-with-adobe-xd) 

[In an industry full of savvy people and smart technologies to support them, it can be difficult to surprise ...](https://www.websitemagazine.com/software/a-marriage-proposal-with-adobe-xd)

[Summer Security Tips for Small Businesses](https://www.websitemagazine.com/software/summer-security-tips-for-small-businesses)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Summer Security Tips for Small Businesses](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/data-security-infographic-clip-Jan-23-2023-02-13-28-3980-PM-1-1-1.jpg)](https://www.websitemagazine.com/software/summer-security-tips-for-small-businesses) 

[While cyber-security attacks hit major enterprises frequently, small businesses are prime targets as they are ...](https://www.websitemagazine.com/software/summer-security-tips-for-small-businesses)

[The Effect of Progressive Web Apps](https://www.websitemagazine.com/software/the-effect-of-progressive-web-apps)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![The Effect of Progressive Web Apps](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/web-page-2-1-1-1.png)](https://www.websitemagazine.com/software/the-effect-of-progressive-web-apps) 

[What are progressive Web apps? According to Google: "Progressive Web Apps are installable and live on the ...](https://www.websitemagazine.com/software/the-effect-of-progressive-web-apps)

[Which Comes First in Digital Transformation, the Partner or the Software?](https://www.websitemagazine.com/software/which-comes-first-in-digital-transformation-the-partner-or-the-software)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Which Comes First in Digital Transformation, the Partner or the Software?](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/maze-1-1-1-1.png)](https://www.websitemagazine.com/software/which-comes-first-in-digital-transformation-the-partner-or-the-software) 

[Enterprises are often quick to share stories of successful digital transformations - but there are many ...](https://www.websitemagazine.com/software/which-comes-first-in-digital-transformation-the-partner-or-the-software)

[Click, Click: Top Heatmap Solutions to Consider.](https://www.websitemagazine.com/software/click-click-top-heatmap-solutions-to-consider)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Click, Click: Top Heatmap Solutions to Consider.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/mouse_200x200-2-1-1-1.png)](https://www.websitemagazine.com/software/click-click-top-heatmap-solutions-to-consider) 

[Calls-to-action (CTAs) are a critical element of any marketing material - be it landing page, email or banner ...](https://www.websitemagazine.com/software/click-click-top-heatmap-solutions-to-consider)

[Software for Your Sales Team](https://www.websitemagazine.com/software/software-for-your-sales-team)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Software for Your Sales Team](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/competition-2064869_640-3-1-1-1.jpg)](https://www.websitemagazine.com/software/software-for-your-sales-team) 

[The popular phrase, "You have to spend money to make money" is becoming truer in sales than ever before. When ...](https://www.websitemagazine.com/software/software-for-your-sales-team)

[CMS Shakes Dot Zero Resistance](https://www.websitemagazine.com/software/cms-shakes-dot-zero-resistance)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![CMS Shakes Dot Zero Resistance](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/dnn_200x200-2-1-1-1.png)](https://www.websitemagazine.com/software/cms-shakes-dot-zero-resistance) 

[In the five days since the release of DNN Evoq 9.1 (Wednesday, April 26) and when Website Magazine spoke with ...](https://www.websitemagazine.com/software/cms-shakes-dot-zero-resistance)

[Learn & React to Customers in Real-Time](https://www.websitemagazine.com/software/learn-react-to-customers-in-real-time)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Learn & React to Customers in Real-Time](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/oracle_200x200adc9f48ec5e163acbc5dff0000ff1aaa-2-1-1-1.jpg)](https://www.websitemagazine.com/software/learn-react-to-customers-in-real-time) 

[Over the past few years, personalization has been a hot topic - how do we get content in front of Web ...](https://www.websitemagazine.com/software/learn-react-to-customers-in-real-time)

[Yet Another Headless CMS? Oracle Launches Its Content Hub.](https://www.websitemagazine.com/software/yet-another-headless-cms-oracle-launches-its-content-hub)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Yet Another Headless CMS? Oracle Launches Its Content Hub.](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/oracle_200x200-1-1-1-1.jpg)](https://www.websitemagazine.com/software/yet-another-headless-cms-oracle-launches-its-content-hub) 

[There are foreseeable benefits to adopting technology that will allow a business to publish content on any ...](https://www.websitemagazine.com/software/yet-another-headless-cms-oracle-launches-its-content-hub)

[AI to Identify Campaign Responders & Non-Responders](https://www.websitemagazine.com/software/ai-to-identify-campaign-responders-non-responders)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![AI to Identify Campaign Responders & Non-Responders](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/perosnalized-marketing_525x525-2-1-1-1.jpg)](https://www.websitemagazine.com/software/ai-to-identify-campaign-responders-non-responders) 

[Artificial intelligence (AI) capabilities can vary greatly - it can look like a chatbot ready to assist a ...](https://www.websitemagazine.com/software/ai-to-identify-campaign-responders-non-responders)

[5 Customer Success Trends](https://www.websitemagazine.com/software/5-customer-success-trends)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![5 Customer Success Trends](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/frog-leaving_525x525-2-1-1-1.jpg)](https://www.websitemagazine.com/software/5-customer-success-trends) 

[In the coming year, or months really, it will be identifying and preventing customer churn that ...](https://www.websitemagazine.com/software/5-customer-success-trends)

[Aligning Your MarTech Investments with Business Goals \[A Q&A\]](https://www.websitemagazine.com/software/aligning-your-martech-investments-with-business-goals-a-q-a)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Aligning Your MarTech Investments with Business Goals \[A Q&A\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/align_525x525-2-1-1-1.png)](https://www.websitemagazine.com/software/aligning-your-martech-investments-with-business-goals-a-q-a) 

[Technology decisions can be some of the most difficult ones to make in companies large and small. Not only do ...](https://www.websitemagazine.com/software/aligning-your-martech-investments-with-business-goals-a-q-a)

[Website Magazine Exclusive: Adobe Target Turns Back Page on Framework](https://www.websitemagazine.com/software/website-magazine-exclusive-adobe-target-turns-back-page-on-framework)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Website Magazine Exclusive: Adobe Target Turns Back Page on Framework](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/adobe_425x425-1-1-1.png)](https://www.websitemagazine.com/software/website-magazine-exclusive-adobe-target-turns-back-page-on-framework) 

[If you could map out your company (or its products, services or the website those are hosted on) on a blank ...](https://www.websitemagazine.com/software/website-magazine-exclusive-adobe-target-turns-back-page-on-framework)

[13 Techies Share Must-Have Website Tech \[Essential Tech Part 4\]](https://www.websitemagazine.com/software/13-techies-share-must-have-website-tech)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![13 Techies Share Must-Have Website Tech \[Essential Tech Part 4\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-40-5303-PM-Apr-10-2023-01-51-28-0679-PM-3-3.png)](https://www.websitemagazine.com/software/13-techies-share-must-have-website-tech) 

[Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate ...](https://www.websitemagazine.com/software/13-techies-share-must-have-website-tech)

[My Favorite CMS Is... \[Essential Tech Part 2\]](https://www.websitemagazine.com/software/my-favorite-cms-is)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![My Favorite CMS Is... \[Essential Tech Part 2\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/cms17-1-1-1-1.jpg)](https://www.websitemagazine.com/software/my-favorite-cms-is) 

[Website Magazine recently asked 'Net professionals what technology their Web-based business cannot operate ...](https://www.websitemagazine.com/software/my-favorite-cms-is)

[Fast Service Key to CX \[On Any Channel\]](https://www.websitemagazine.com/software/fast-service-key-to-cx-on-any-channel)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Fast Service Key to CX \[On Any Channel\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/jumpingwoman-Jan-23-2023-02-26-38-9325-PM-1-1-1.png)](https://www.websitemagazine.com/software/fast-service-key-to-cx-on-any-channel) 

[Whether it's a phone call, a social query, or a desktop, mobile or in-store visit, most shoppers engage with ...](https://www.websitemagazine.com/software/fast-service-key-to-cx-on-any-channel)

[Microsoft Buys LinkedIn, Slowing Multiple Competitors](https://www.websitemagazine.com/software/microsoft-buys-linkedin-slowing-multiple-competitors)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Microsoft Buys LinkedIn, Slowing Multiple Competitors](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/microsoft-logo-icon-Jan-23-2023-02-30-02-4608-PM-1-1-1.png)](https://www.websitemagazine.com/software/microsoft-buys-linkedin-slowing-multiple-competitors) 

[Microsoft has tried its hand at enterprise communication and workflow offerings for quite some time with ...](https://www.websitemagazine.com/software/microsoft-buys-linkedin-slowing-multiple-competitors)

[A Playbook for Buying Software](https://www.websitemagazine.com/software/a-playbook-for-buying-software)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![A Playbook for Buying Software](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-30-38-5097-PM-Apr-10-2023-01-46-57-0836-PM-4-2.png)](https://www.websitemagazine.com/software/a-playbook-for-buying-software) 

[By Amberly Dressler, Managing Editor Whether it's a face-to-face interaction or a digital one, business ...](https://www.websitemagazine.com/software/a-playbook-for-buying-software)

[Live Technologies in the Workplace \[A Q&A with BlueJeans Network\]](https://www.websitemagazine.com/software/live-technologies-in-the-workplace-a-q-and-a-with-bluejeans-network)

[by Amberly Dressler](https://www.websitemagazine.com/software/author/amberly-dressler) 

[![Live Technologies in the Workplace \[A Q&A with BlueJeans Network\]](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/blue-jeans-study-3-1-1-1.png)](https://www.websitemagazine.com/software/live-technologies-in-the-workplace-a-q-and-a-with-bluejeans-network) 

[Video may be a part of most people's everyday lives, but many organizations are slow to adopt the ...](https://www.websitemagazine.com/software/live-technologies-in-the-workplace-a-q-and-a-with-bluejeans-network)

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