--- title: Software and SaaS News, Tips, and Thought Leadership | SaaS Tips, Software Engineering Blog, and Software News | Kim Ann King description: Kim Ann King, Founder of New Leaf Communications, is a seasoned marketer with a track record of creating billions of dollars in market value for startups in the cybersecurity, technology, and SaaS industries. She has extensive experience in launching and building successful internet companies, including Akamai Technologies, Bit9 (now VMware Carbon Black), and SiteSpect. Kim offers her expertise as a consultant and fractional CMO, providing go-to-market strategy, marketing planning and execution, messaging and positioning, content strategy and creation, and brand, demand, and enablement program management. She is the author of “The Complete Guide to B2B Marketing” and a frequent contributor to publications on cybersecurity, artificial intelligence, e-commerce, marketing, and other technology and business topics. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Kim Ann King](https://www.websitemagazine.com/hubfs/Author%20Photos/Kim%20Ann%20King.jpg) # Kim Ann King Kim Ann King, Founder of New Leaf Communications, is a seasoned marketer with a track record of creating billions of dollars in market value for startups in the cybersecurity, technology, and SaaS industries. She has extensive experience in launching and building successful internet companies, including Akamai Technologies, Bit9 (now VMware Carbon Black), and SiteSpect. Kim offers her expertise as a consultant and fractional CMO, providing go-to-market strategy, marketing planning and execution, messaging and positioning, content strategy and creation, and brand, demand, and enablement program management. She is the author of “The Complete Guide to B2B Marketing” and a frequent contributor to publications on cybersecurity, artificial intelligence, e-commerce, marketing, and other technology and business topics. by [Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution](https://www.websitemagazine.com/software/optimization-vendor-checklist-12-must-haves-in-a-testing-and-targeting-solution) [by Kim Ann King](https://www.websitemagazine.com/software/author/kim-ann-king) [![Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/checkmark-button_100x100-3-1-1-1.png)](https://www.websitemagazine.com/software/optimization-vendor-checklist-12-must-haves-in-a-testing-and-targeting-solution) [If you are looking for a new Web optimization vendor, or checking out testing technology for the first time, ...](https://www.websitemagazine.com/software/optimization-vendor-checklist-12-must-haves-in-a-testing-and-targeting-solution) #### Subscribe to Our Newsletter! [![gradient-regular@3x](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x.png?width=128&height=128&name=gradient-regular@3x.png)](https://www.websitemagazine.com/) 999 E Touhy Ave, Des Plaines, IL 60018   [info@websitemagazine.com](mailto:info@websitemagazine.com) [(888) 7WEBMAG](tel:18887932624) [(312) 313-6576](tel:13123136576) About - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Contact Us](https://www.websitemagazine.com/contact) Resources Membership - Login - Subscribe Signup for our newsletter © 2026 Website Magazine. All Rights Reserved - [Privacy Policy](https://www.websitemagazine.com/about/privacy)