---
title: Bold Software Lowers Cost of BoldChat 7.1
description: Bold Software has announced the general availability of BoldChat version 7.1, designed to help small...
---

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# [Bold Software Lowers Cost of BoldChat 7.1](https://www.websitemagazine.com/software/bold-software-lowers-cost-of-boldchat-7-1)

 Written by [Linc Wonham](https://www.websitemagazine.com/software/author/linc-wonham) | Dec 2, 2011 6:00:00 AM

Bold Software has announced the general availability of BoldChat version 7.1, designed to help small businesses more easily and cost-effectively communicate with their customers and prospects online to drive sales and customer satisfaction. 

With this iteration, small businesses can have a powerful live-chat solution starting at $9 per month per agent, making live chat affordable for almost any business. With this new price come innovative enhancements that can add value to any website, including the following:

-    **Floating chat button.** Floating chat buttons enable a company to deploy live chat without impacting the layout or design aesthetics of their existing website.  Buttons can be chosen from a gallery, or you can upload your own.  Floating chat buttons can optionally "scroll-out" to reveal further graphics and messaging.  
     
-    **New chat window customization.** Simple, yet powerful, customizations can easily be done, allowing a business to change the configuration of the chat window, including the ability to optionally add an agent's photo.  
   
-    **Automatic, time-on-site proactive functionality.** This enables a business to drive more chat interactions by automatically issuing a proactive chat invitation to visitors based on their time on the website.

Floating chat button capability, new chat window customization and automatic, time-on-site proactive functionality are available immediately in the 7.1 versions of all BoldChat editions - from Basic to Enterprise.

"We conducted research earlier this year and found that one in five shoppers prefers live chat more than any other communication method," says Steve Castro-Miller, president and CEO of Bold Software. "In addition, these live-chat fans are highly desirable in that they typically have a higher household income than average and spend more money online per year than other shoppers. With BoldChat Basic starting at under $10 per month per agent, it puts the power that live chat can deliver into the hands of almost any small business."

[View full post](https://www.websitemagazine.com/software/bold-software-lowers-cost-of-boldchat-7-1)

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