Shoutlet, provider of enterprise social marketing software, has announced a trigger-based campaign publishing and social intelligence update to the Shoutlet 5.0 platform.
The update allows marketers to apply coordinated actions to campaigns across multiple social networks in order to provide an easily managed approach to campaign planning and execution.
The new features provide tools for planning, content creation, user data acquisition, social engagement and analytics in order to help marketers maximize social campaign influence, reach and engagement. New features include:
Social Switchboard - Uses pre-scheduled markers and milestones to trigger automatic changes to content across multiple social networks.
Social Canvas - Includes professional-level creative tools for Facebook page design and custom Web app creation. Tools include drag and drop templates, buttons, effects, images and videos.
Social Profiles - This feature gathers information about user preferences, interests, frequency of engagement and receptiveness so that brands know about what their fans like when it comes to products and promotions.
"Our vision from day one has been to arm our customers with the tools they need to build and manage powerful social campaigns, allowing for easy and intuitive content creation and giving them real-time and accurate user analytics to better plan fan interaction," says Jason Weaver, CEO of Shoutlet. "With Shoutlet 5.0, we are doing just that with relevancy marketing at the core, providing customers with a wealth of information generated by features like Social Canvas, Social Profiles, and Social Switchboard. These tools combined are optimizing the way brands are communicating with fans and significantly enriching those relationships."
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