---
title: Subscription Solution for Software/Game Publishers [Software]
description: Ecommerce solution provider Digital River just introduced an online subscription solution for softw...
---

[Software and SaaS News, Tips, and Thought Leadership | SaaS Tips, Software Engineering Blog, and Software News](https://www.websitemagazine.com/software)

# [Subscription Solution for Software/Game Publishers \[Software\]](https://www.websitemagazine.com/software/subscription-solution-for-software-game-publishers-software)

 Written by [Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) | Nov 18, 2009 6:00:00 AM

**Ecommerce solution provider Digital River just introduced an online subscription solution for software and game publishers.**

 The solution builds upon the existing subscription capabilities of Digital River's global commerce engine, but includes additional marketing capabilities and deeper administration functions designed to help publishers grow with a more predictable revenue stream.

 Publishers using the platform can customize subscription models based on time and units, use subscriber self-service tools, leverage renewal marketing capabilities, accept pre-orders and handle changes in service levels and suspending or re-instating subscriptions.

 "The shift from offline to online subscriptions is happening in earnest among software and game publishers - and Digital River has the infrastructure and expertise to help publishers make this technology leap," said Joel Ronning, Digital River's CEO. "We've taken a familiar and traditional service model and brought it online with automated and advanced capabilities that enable publishers to run their businesses and service their customers with a whole new level of efficiency. And because we've integrated our best-of-breed subscription technology with our ecommerce platform, publishers can now manage reoccurring revenue business models in a single construct. What we have created is yet another lucrative way for publishers to monetize their products."

[View full post](https://www.websitemagazine.com/software/subscription-solution-for-software-game-publishers-software)

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