---
title: "URL Shortener in a CMS: CrownPeak Unveils Cpeak.us"
description: "There are hundreds of URL shortners available now (<a href=\" uses a mix of bit.ly and cli.gs) but can they ..."
image: https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-12-20-23-1553-AM-4-3-May-01-2023-10-25-14-2755-PM.png
---

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# URL Shortener in a CMS: CrownPeak Unveils Cpeak.us

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[by Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino) 18 Sep, 2009

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**There are hundreds of URL shortners available now ([uses%20a%20mix%20of%20bit.ly%20and%20cli.gs)%20but%20can%20they%20be%20made%20even%20more%20useful%20than%20they%20already%20are?%20Well,%20what%20if%20each%20time%20you%20created%20a%20piece%20of%20content%20you'd%20have%20a%20short%20URL%20ready%20for%20promotion,%20right%20from%20the%20virtual%20fingertips%20of%20your%20CMS?%20</b>%20<p><b></b>Marketing-friendly%20content%20management%20system%20CrownPeak%20now%20does%20just%20that,%20today%20announcing%20a%20URL%20shortener%20(Cpeak.us)%20designed%20for%20those%20using%20its%20suite%20of%20tools.%20<br%20/><br%20/>](uses%20a%20mix%20of%20bit.ly%20and%20cli.gs\)%20but%20can%20they%20be%20made%20even%20more%20useful%20than%20they%20already%20are?%20Well,%20what%20if%20each%20time%20you%20created%20a%20piece%20of%20content%20you'd%20have%20a%20short%20URL%20ready%20for%20promotion,%20right%20from%20the%20virtual%20fingertips%20of%20your%20CMS?%20%3C/b%3E%20%3Cp%3E%3Cb%3E%3C/b%3EMarketing-friendly%20content%20management%20system%20CrownPeak%20now%20does%20just%20that,%20today%20announcing%20a%20URL%20shortener%20\(Cpeak.us\)%20designed%20for%20those%20using%20its%20suite%20of%20tools.%20%3Cbr%20/%3E%3Cbr%20/%3E)  
*Features of the CrownPeak URL shortener include:*

-Web and social media content publishing: Because the CrownPeak CMS already automatically publishes content directly into the most popular social networks, marketers do not have to waste time creating a shortened URL through another Web service when creating new content.

- Web analytics integration: The solution unifies Web analytics for pages that may be available under both longer Web site related URLs as well as the shortened URLs, while providing a breakout of the traffic. The URL Shortener integrates with multiple analytics systems, including CrownPeak Analytics, WebTrends, Omniture's Site Catalyst or others.

- URL illustrations: Once customers create shortened URLs for designated Web pages and documents, the CrownPeak CMS will illustrate a list of available content within CrownPeak CMS' Social Networking Tools for easy access and dissemination (e.g. Twittering and other social media updates).

- Instant availability: Because the CrownPeak URL Shortener is part of their existing service, covered by the same service level agreement of the other CrownPeak services, clients don't have to worry about whether the service will be available when needed.**

![Pete Prestipino](https://www.websitemagazine.com/hubfs/Pete%20Prestipino.jpeg)

[Pete Prestipino](https://www.websitemagazine.com/software/author/pete-prestipino)

Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.

- <https://www.linkedin.com/in/prestipino>
- <https://www.antennagroup.com/>
- [mailto:peter@websitemagazine.com](mailto:peter@websitemagazine.com)

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