--- title: Web Design Magazine | News, Tips, Blogs, Articles & Insights | Ellie Martin description: Ellie Martin is a startup expert and founder of the Startup Change group. With a focus on innovation and entrepreneurship, her work has been featured in prominent business publications such as Business Insider, Entrepreneur, and The Next Web. As an author, content strategist, and writer, her works have been featured on Entrepreneur, Computer World, Business Insider, and other places. --- [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) [![Website Magazine Logo](https://www.websitemagazine.com/hs-fs/hubfs/gradient-regular@3x-1.png?width=586&height=145&name=gradient-regular@3x-1.png "Website Magazine Logo")](https://www.websitemagazine.com/) - [About](https://www.websitemagazine.com/about) - [FAQs](https://www.websitemagazine.com/about/faq) - [Advertise](https://www.websitemagazine.com/about/advertise) - [Editorial Staff](https://www.websitemagazine.com/about/editorial-publishing-staff) - [Resources](https://websitemagazine.tradepub.com) - [Newsletter](https://www.websitemagazine.com/newsletter-sign-up) - More - [Contact Us](https://www.websitemagazine.com/contact) [Log In](https://www.websitemagazine.com/_hcms/mem/login) [Subscribe](https://websitemagazine.tradepub.com/free/w_webk05/prgm.cgi) Search - [Latest](https://www.websitemagazine.com) - [Design](https://www.websitemagazine.com/web-design) - [Development](https://www.websitemagazine.com/web-development) - [SEO](https://www.websitemagazine.com/seo) - [Ecommerce](https://www.websitemagazine.com/ecommerce) - [Content](https://www.websitemagazine.com/content) - [Marketing](https://www.websitemagazine.com/marketing) - [Advertising](https://www.websitemagazine.com/advertising) - [Email](https://www.websitemagazine.com/email) - [Infographics](https://www.websitemagazine.com/infographics) - [View All Topics](https://www.websitemagazine.com/channels) ![Ellie Martin](https://www.websitemagazine.com/hubfs/Author%20Photos/Ellie%20Martin.jpg) # Ellie Martin Ellie Martin is a startup expert and founder of the Startup Change group. With a focus on innovation and entrepreneurship, her work has been featured in prominent business publications such as Business Insider, Entrepreneur, and The Next Web. As an author, content strategist, and writer, her works have been featured on Entrepreneur, Computer World, Business Insider, and other places. by [Why UX Design Principles Are So Tricky](https://www.websitemagazine.com/web-design/why-ux-design-principles-are-so-tricky) [by Ellie Martin](https://www.websitemagazine.com/web-design/author/ellie-martin) [![Why UX Design Principles Are So Tricky](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-25-7392-PM-Apr-10-2023-02-13-05-1129-PM-Apr-25-2023-04-00-33-0074-AM-May-01-2023-10-36-52-3196-PM.png)](https://www.websitemagazine.com/web-design/why-ux-design-principles-are-so-tricky) [When building software the first thing we have to think about is the user experience. Feature-rich software ...](https://www.websitemagazine.com/web-design/why-ux-design-principles-are-so-tricky) [5 UX Designers to Follow in 2018](https://www.websitemagazine.com/web-design/5-ux-designers-to-follow-in-2018) [by Ellie Martin](https://www.websitemagazine.com/web-design/author/ellie-martin) [![5 UX Designers to Follow in 2018](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-25-7392-PM-Apr-10-2023-02-06-12-9735-PM-Apr-25-2023-03-54-18-5826-AM-May-01-2023-10-30-53-9277-PM.png)](https://www.websitemagazine.com/web-design/5-ux-designers-to-follow-in-2018) [Gone are the days of feature-rich software with poor usability. In order for your software company to stay ...](https://www.websitemagazine.com/web-design/5-ux-designers-to-follow-in-2018) [Mapping UI Design to Great Architecture](https://www.websitemagazine.com/web-design/mapping-ui-design-to-great-architecture) [by Ellie Martin](https://www.websitemagazine.com/web-design/author/ellie-martin) [![Mapping UI Design to Great Architecture](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-24-25-7392-PM-Apr-10-2023-02-13-05-1129-PM-Apr-25-2023-04-00-33-0074-AM-May-01-2023-10-36-52-3196-PM.png)](https://www.websitemagazine.com/web-design/mapping-ui-design-to-great-architecture) [Understanding the different fields of design can be difficult these days. Ten years ago, there was just ...](https://www.websitemagazine.com/web-design/mapping-ui-design-to-great-architecture) [Promising Trends in Web Design](https://www.websitemagazine.com/web-design/promising-trends-in-web-design) [by Ellie Martin](https://www.websitemagazine.com/web-design/author/ellie-martin) [![Promising Trends in Web Design](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/rainbow-concept-3-1-1-1.png)](https://www.websitemagazine.com/web-design/promising-trends-in-web-design) [In the past year, Web design has seen a few big changes, whether it's the rise of reactive front-end ...](https://www.websitemagazine.com/web-design/promising-trends-in-web-design) #### Subscribe to Our Newsletter! 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