---
title: Web Design Magazine | News, Tips, Blogs, Articles & Insights | Kim Ann King
description: Kim Ann King, Founder of New Leaf Communications, is a seasoned marketer with a track record of creating billions of dollars in market value for startups in the cybersecurity, technology, and SaaS industries. She has extensive experience in launching and building successful internet companies, including Akamai Technologies, Bit9 (now VMware Carbon Black), and SiteSpect. Kim offers her expertise as a consultant and fractional CMO, providing go-to-market strategy, marketing planning and execution, messaging and positioning, content strategy and creation, and brand, demand, and enablement program management. She is the author of “The Complete Guide to B2B Marketing” and a frequent contributor to publications on cybersecurity, artificial intelligence, e-commerce, marketing, and other technology and business topics.
---

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# Kim Ann King

Kim Ann King, Founder of New Leaf Communications, is a seasoned marketer with a track record of creating billions of dollars in market value for startups in the cybersecurity, technology, and SaaS industries. She has extensive experience in launching and building successful internet companies, including Akamai Technologies, Bit9 (now VMware Carbon Black), and SiteSpect. Kim offers her expertise as a consultant and fractional CMO, providing go-to-market strategy, marketing planning and execution, messaging and positioning, content strategy and creation, and brand, demand, and enablement program management. She is the author of “The Complete Guide to B2B Marketing” and a frequent contributor to publications on cybersecurity, artificial intelligence, e-commerce, marketing, and other technology and business topics.

<https://www.linkedin.com/in/kimannking/>

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[Designing Websites for Multivariate Testing, Key Considerations](https://www.websitemagazine.com/web-design/designing-websites-for-multivariate-testing-key-considerations)

[by Kim Ann King](https://www.websitemagazine.com/web-design/author/kim-ann-king) 

[![Designing Websites for Multivariate Testing, Key Considerations](https://www.websitemagazine.com/hubfs/Imported_Blog_Media/gradient-regular-logo-mark-Jan-23-2023-02-19-54-9734-PM-Apr-10-2023-01-51-46-4347-PM-Apr-25-2023-03-40-46-2328-AM-May-01-2023-10-18-04-6811-PM.png)](https://www.websitemagazine.com/web-design/designing-websites-for-multivariate-testing-key-considerations) 

[If you are like most digital marketers, you are doing everything you can to optimize your website. One of the ...](https://www.websitemagazine.com/web-design/designing-websites-for-multivariate-testing-key-considerations)

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