In the internet age, a business is only as good as its website.
Most business these days occurs on the internet via internet traffic that is generated through ad campaigns and other forms of digital marketing. It is incredibly important for businesses of all sizes to engage the online community actively and persistently. Inconsistent activity online can lead to a perfectly viable business failing faster than it started. There is always something to learn about the internet and always something to do in digital advertising. The most important thing, however, is to have a website that draws attention and brings foot traffic to your door.
Sometimes it's not the most ornate website or most animated but the cleanest and most efficient that wins hearts and minds. In the internet age businesses also have innumerable competitors making the task of standing out even more important. It can be difficult for businesses who are traditional, in the sense that they participate in traditional industries, to update their website and stay hip and active. Regardless, the importance of the website is only growing. Unfortunately today many businesses have sub-par website with sub-par performance and as we have seen many times over this can lead to disastrous results.
For many business owners who started their website at the beginning of their life cycles, they have yet to fully redesign their website. Nothing can help your business more than a website redesign. The ROI on a website redesign has been measured to be proportionately fantastic whether you hired a web designer or web programmer. So many times, businesses have overly simplistic and heavy websites that runs slow especially on newer computers. There is also the problem of websites that have not been updated in years which bogs down the site and greatly reduces its viability and legitimacy on Google.
If your business is in a slump then there is nothing better you can do. Matter of fact, no matter what stage you're in on your business, a website redesign could greatly impact your business for the better. There are a number of factors that are directly impacted by a website redesign which contributes directly to increased consumer traction and interest.
The simplest and most obvious benefit is that a redesigned website looks beautiful. Taking your time and selecting the best artist you can, along with the best programmer, can ensure that your website not only stands out but captivates people. The first goal of any business is to let customers know who you are and what you are about. Having a website that directly reflects your message to the world and codifies what makes your business unique can have an immense impact on your target audience.
You can either go elegant or simplistic, interactive or passive and everything in between to design a website that reflects your business and it's philosophy. There is nothing greater than scouring the web and finding a website that reflects what you feel and what you want to see. A custom redesign can let the internet community know what you are all about and can pull in like-minded people who would engage and participate in your business. This can all be done rather reasonably as well. For a smaller internet business you can spend as little as $5,000 and get a website that is absolutely breathtaking. If your company is a large one, with resources to spare, then you can spend $100,000 and get the most elegant Interactive and beautiful website imaginable. That however is sometimes not even necessary as technology allows for easier design at a lower cost. This is partially why a redesign is not only a good idea but financially makes a ton of sense.
Of course a website does far more than just broadcast a message, it reflects the owners desires and philosophies about the world and its future. A website that is drab and left in the dark typically signals an owner who does not fully embrace the new techno age. One that is overly designed and overly interactive might seem like a shallow business owner that has very little to offer other than its looks. This is why it is imperative to find the right balance for your company between design and interactivity.
When website redesign goes well the ROI is incredible. However, what is most impactful is what you do with the redesign. A company that uses its redesign in an effort to spring themselves into the digital marketing arena is not only a smart one but an effective one. This is the most impactful benefit of website redesign. It is that it allows a business that was not previously in the digital marketing game to go head-first and strong into the new marketing future.
In fact, it is this new inclusion of digital marketing that should be the primary draw for all business owners. A company that is not involved in the digital age will soon cease to be a company any longer. The future is upon us and it is time for your business to thrust itself into it.
About the Author: Charles Dearing is a veteran tech and marketing journalist with over 15 years of experience using words to move people to act. He has written for various publications such as ProBlogger, Big Think, Apps World, to name a few.