Typography doesn't typically get the attention it deserves when it comes to designing and developing websites.
That's too bad because not only is it important to end-users - particularly as it relates to readability and in a lesser sense credibility - but it's also a really, really cost effective change that can be made which might just be what your brand needs to move the digital needle in the right direction.
Of course, there are thousands (way more actually) of fonts that are in use today, and many more unique combinations of those fonts which result in wholly unique experiences. Below you'll find a few of the most popular fonts being used today in website design. If you are using a font or combination of fonts that has resulted in a compelling visual experience for users, share it with the Website Magazine community below with a comment.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.