Google has released an update to its Web Designer product, a tool for authoring interactive HTML5 websites and digital advertisements (the company also indicated that ads built with Web Designer have been viewed over 2.5 billion times since the launch).
The update to Web Designer, according to Google, provides greater control and flexibility for developers and designers when creating interactive and animated HTML5 content. The revamped Events and Components feature, for example, gives designers an opportunity to make any element interactive, and an updated timeline providers more granular control when building animated content. What's more, tighter integrations with other Google products (Drive, DoubleClick Studio, DoubleClick Campaign Manager and AdWords) let users collaborate on digital assets and publish finished units more quickly. Perhaps most noteworthy of all however is that this integration marks the first time that AdWords will support HTML5 ads.
Digital marketing executive with proven experience in all aspects of search engine optimization (SEO), performance-based advertising, consumer-generated/social media, email marketing, lead generation, Web design, usability, and analytics. - 20-year Internet marketing veteran, currently serving as the Digital Marketing Campaign Manager at Antenna Group (formerly Chicago Digital). - Former Editor-In-Chief of Website Magazine, and a regular speaker on Web technology digital marketing strategy - Author of several books on digital marketing Including Web 360: The Fundamentals of Web Success; Affiliate 360: The Fundamentals of Performance Marketing; Domains 360: The Fundamentals of Buying & Selling Domain Names, and SEO 360: The Fundamentals of Search Engine Optimization.