---
title: Crowdsourcing and New Product Development
description: Mention crowdsourcing in a room full of product developers and you're sure to see some concerned...
---

[Web Development News, Tips, Insights | Website Magazine](https://www.websitemagazine.com/web-development)

# [Crowdsourcing and New Product Development](https://www.websitemagazine.com/web-development/crowdsourcing-and-new-product-development)

 Written by [Peter Devereaux](https://www.websitemagazine.com/web-development/author/peter-devereaux) | Jan 15, 2016 6:00:00 AM

**Mention crowdsourcing in a room full of product developers and you're sure to see some concerned faces. **

While there are plenty of uses cases including content creation and labor-intensive tasks like research, arguably the best idea is for product ideation and problem solving. 

Crowdsourcing allows you to harness the intelligence of hundreds --perhaps even thousands -- of people to generate ideas or solve problems. There are now a number of websites where you can solicit creative minds for help with simple tasks like designing a company logo (such as 99designs). With crowdsourced design, a logo may cost $200 instead of $400, and with websites like Upwork, you can connect with multiple designers in a short period of time.  

The benefit of crowdsourcing for idea generation or problem solving is not just the ability to leverage thousands of ideas -- it can also help you control costs. If you cannot afford your own research and development (R&D) team, or if you have a limited budget, offering a fixed prize can keep your project out of the red.

[View full post](https://www.websitemagazine.com/web-development/crowdsourcing-and-new-product-development)

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