---
title: Unicorn Expands Ad Opportunities for Video Publishers
description: Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to th...
---

[Digital Advertising News, Tips & Trends | Website Magazine](https://www.websitemagazine.com/advertising)

# [Unicorn Expands Ad Opportunities for Video Publishers](https://www.websitemagazine.com/advertising/unicorn-expands-ad-opportunities-for-video-publishers)

 Written by [Michael Garrity](https://www.websitemagazine.com/advertising/author/michael-garrity) | Jan 16, 2013 6:00:00 AM

**Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from [Unicorn Media](https://unicornmedia.com/).**

If you've never heard of Unicorn Media, it's a company that provides Internet video solutions. Through its flagship Unicorn Once solution, the company enabled cloud-based video delivery and dynamic ad insertion for any IP-connected devices using a single URL. Publishers using Unicorn Media's solution are thus able to deliver personalized, "television-like" viewing experiences on a plethora of connected devices (e.g. the iPhone, iPad, Xbox, Android, Roku, etc.) with no SDK or plugin required. It also integrates with pretty much all third-party ad networks and in-house solutions.

OnceUX expands upon that by allowing publishers to deliver interactive ad capabilities and rich user interface (UI) from the client-side, while offering server-side ad insertion and continuous playback. Ultimately, this will open up a plethora of new monetization opportunities through expanded ad units and pay-per-click (PPC) models.

The new client-side capabilities that come with Unicorn OnceUX include incorporating interactive ads, inserting ad overlays into video streams and the ability to hide player controls to prevent fast-forwarding, among many others. And as it's build for applications and HTML5 content structures, OnceUX eliminates the need for publishers to use third-party SDKs to manage their click-through campaigns, as well as delivering a vastly improved user experience thanks to the removal of third-party interface delays.

Unicorn OnceUX also provides publishers with real-time analytics on video and ad performance, in addition to delivering business intelligence that allows for agile ad operations and support for mid-roll ad insertion in long-form content. This means that ad operations can now deliver customized ads to users based on the current inventory on their connected devices.

[View full post](https://www.websitemagazine.com/advertising/unicorn-expands-ad-opportunities-for-video-publishers)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Michael Garrity"
  },
  "dateModified" : "2023-05-01T20:25:59.759Z",
  "datePublished" : "2013-01-16T06:00:00Z",
  "headline" : "Unicorn Expands Ad Opportunities for Video Publishers",
  "image" : {
    "@type" : "ImageObject",
    "height" : 160,
    "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/Imported_Blog_Media/unicorn-media-3-1-1-1.jpg",
    "width" : 160
  },
  "mainEntityOfPage" : "https://www.websitemagazine.com/advertising/unicorn-expands-ad-opportunities-for-video-publishers",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://22253773.fs1.hubspotusercontent-na1.net/hubfs/22253773/gradient-regular@3x-1.png",
      "width" : 242.48277
    },
    "name" : "Digital Advertising News, Tips & Trends From Website Magazine"
  }
}
```