Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from Unicorn Media.
If you've never heard of Unicorn Media, it's a company that provides Internet video solutions. Through its flagship Unicorn Once solution, the company enabled cloud-based video delivery and dynamic ad insertion for any IP-connected devices using a single URL. Publishers using Unicorn Media's solution are thus able to deliver personalized, "television-like" viewing experiences on a plethora of connected devices (e.g. the iPhone, iPad, Xbox, Android, Roku, etc.) with no SDK or plugin required. It also integrates with pretty much all third-party ad networks and in-house solutions.
OnceUX expands upon that by allowing publishers to deliver interactive ad capabilities and rich user interface (UI) from the client-side, while offering server-side ad insertion and continuous playback. Ultimately, this will open up a plethora of new monetization opportunities through expanded ad units and pay-per-click (PPC) models.
The new client-side capabilities that come with Unicorn OnceUX include incorporating interactive ads, inserting ad overlays into video streams and the ability to hide player controls to prevent fast-forwarding, among many others. And as it's build for applications and HTML5 content structures, OnceUX eliminates the need for publishers to use third-party SDKs to manage their click-through campaigns, as well as delivering a vastly improved user experience thanks to the removal of third-party interface delays.
Unicorn OnceUX also provides publishers with real-time analytics on video and ad performance, in addition to delivering business intelligence that allows for agile ad operations and support for mid-roll ad insertion in long-form content. This means that ad operations can now deliver customized ads to users based on the current inventory on their connected devices.
Michael Garrity, Director of Marketing for Francis Lofts & Bunks, is an accomplished writer with a rich background in marketing, communications, and community engagement. With expertise in content creation and management, marketing strategy, digital advertising, SEO, social media management, and proficiency in various tools including Microsoft Office, Adobe InDesign, and Adobe Photoshop, he is well equipped to deliver outstanding results. Holding a BA in English Literature from St. Joseph's College (IN), Michael graduated Summa Cum Laude with a 3.92 GPA, honing his strong communication skills. His diverse experience makes him a valuable asset to any team.